Director of Athletics Marketing
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Job Location:
Philadelphia, PA - USA
Monthly Salary:
$ 58100 - 65375
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Position Title:
Director of Athletics MarketingTime Type:
Full timePosition Summary and Qualifications:
Saint Joseph Universitys Department of Athletics is in a transformational era with a premium on creating a world-class Division I experience for its student-athletes; generating excitement among the campus community alumni and the Philadelphia area; and competing for Championships in the Atlantic 10 one of the best conferences in Division I. We are looking for energetic hard-working candidates who have a passion for competing and are excited to push the boundaries of traditional thinking when it comes to college athletics.Saint Josephs Athletics is committed to maintaining a diverse and inclusive community and we encourage candidates from underrepresented groups to apply. Applicants should highlight relevant experience in building working with and supporting a broadly diverse community.
All Saint Josephs University Department of Athletics employees must follow applicable NCAA rules participate in compliance workshops and educational sessions and report in a timely manner any reasonable belief that a violation has occurred.
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The Director of Marketing will be responsible for developing and implementing comprehensive marketing plans for mens and womens basketball; appropriate marketing strategies for other sports; and general marketing for the Department of Athletics. The emphasis of this individual will be on revenue generation through ticket sales and other innovative ideas; fan experience; licensing and brand equity; and strategic advertising.
Essential Duties & Responsibilities:
Promote the Division I sports at St. Joes to generate attendance and revenue promote St. Joes brand and create a great atmosphere for competition.
Create and execute annual basketball marketing plans utilizing social media email and other digital and non-digital marketing opportunities designed to generate revenue and attendance.
Create and execute annual marketing plans for sports other than basketball using a variety of digital and non-digital means.
Focus on students faculty staff alumni parents and crossover fans.
Include emails fan fest table tents game watches.
Work collaboratively with the St. Joes Athletics external team including tickets communications corporate partnerships advancement and others to help the department meet revenue-related goals.
Draft copy for all ads and work with internal or third party graphic designers to create the ads.
Obtain and oversee graphic designers (if applicable)
Create and implement an annual promotions calendar for the mens and womens basketball season.
Work with Van Wagner to procure student and other giveaways.
Oversee design schedule poster magnets (if applicable).
Work with Athletics Development on annual giveaways for season ticket and Hawk Athletic Club members.
Procure national anthem singers halftime performers and others to enhance game day experience.
In conjunction with Athletics Business Operations manage contracts and payments of such individuals or groups.
Recruit train and manage student game day workers/interns
Participate in execution of special events such as Big 5 Classic post-season events and NCAA Championship events hosted by St. Joes.
Provide a game day basketball experience that assists our competitive and revenue goals and serves as a showcase for Saint Josephs University.
Prepare dynamic scripts that l have fans leaving Hagen Arena saying that was an AMAZING experience.
Work with content personnel to create intro videos.
Organize internal media car wash for video board assets.
Work with content / broadcast on video board graphics etc.
Produce or otherwise support the in-game fan experience on game days by communicating with Broadcast cheer dance pep band Hawk DJ Van Wagner and others.
Provide innovative ideas to continue to improve the experience for all fans and in turn for our student-athletes.
Serve as the liaison to the 54th Airborne Student Life Student Senate and other student organizations.
Work collaboratively with students create and implement strategies.
Coordinate student travel and tickets for regular and postseason away and neutral site games.
Oversee the Universitys nationally-renowned cheer and dance teams; the growing Pep Band; and the legendary Hawk mascot program.
Supervise the part-time coaches of each program including hiring and professional development.
Oversee the Hawk mascot tryout program
Minimum Qualifications:
Bachelors Degree in related field
3-5 years of hands-on experience in athletics marketing including game day production
Strong interpersonal communication and organizational skills
Ability to lead and develop student and full-time employees
Great customer service among a diverse group of fans students staff and partners
Organization and attention to detail
Knowledge of NCAA rules and regulations
The successful candidate will be subject to a pre-employment background check
Physical Requirements and/or Unusual Work Hours:
Occasional need to lift move and otherwise prepare equipment and facilities in preparation for practice competition and special events
Position requires frequent evening and weekend hours
Saint Josephs University is a private Catholic Jesuit institution and we expect members of our community to be knowledgeable about and to make a positive contribution to our mission. Saint Josephs University is an equal opportunity employer that seeks to recruit develop and retain a talented and diverse workforce. The University is committed to the diversity of its faculty and staff so that our students our disciplines and our community as a whole can benefit from the multiple perspectives it offers. The University seeks qualified candidates who share our commitment to equity diversity and inclusion. EOE
Saint Josephs University prohibits discrimination on the basis of sex in its programs and activities including admission and employment in accordance with Title IX of the Education Amendments of 1972. The Title IX Coordinator is responsible for overseeing compliance with Title IX and other civil rights laws and regulations. To contact the Title IX Coordinator e-mail visit Campion Student Center suite 243 or call . To learn more about the Universitys Title IX policies the process for filing a report or formal complaint of sex discrimination sexual harassment or other form of sexual misconduct and the Universitys response to reports and/or formal complaints please visit Inquiries may also be directed to the Federal agency responsible for enforcing Title IX the U.S. Department of Education Office for Civil Rights.
Pay Transparency & Benefits Overview
$58100.00 - $65375.00Required Experience:
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
Saint Joseph’s University is a top-ranked Catholic University in Philadelphia that prepares students for a rapidly changing world by focusing on academic excellence and courageous exploration. Diversified by strong professional programs in education, business, health and science, Sain ... View more
