Product Marketing Manager, Flickr

Job Title: Product Marketing Manager Flickr

Job Level: IC4

Location: Remote within approved U.S. states (see below)

As a member of our global marketing organization and a Product Marketing Manager (PMM) at Flickr you will help drive adoption engagement and revenue for Flickrs product offerings. This role sits at the intersection of product marketing and community making it an exciting opportunity to develop and execute go-to-market strategies that resonate with our audiences. Youll work closely with cross-functional teams to bring new features to market optimize messaging and support campaigns that enhance the Flickr experience. This is your chance to make a direct impact during an exciting growth phase as we evolve our platform experience

Compensation: Awesome is committed to fair and equitable compensation practices. The salary range for this role is $135000-$193000. This position is also remote-friendly and as such compensation will ultimately be in line with the location in which the position is filled. Various factors such as defined competency leveling and geographic location will determine the final compensation for this role.

Benefits: Health dental vision insurance with 100% premium coverage for you and dependents Health Savings Account contributions covering 90% of annual deductible 401(k) with company match and immediate vesting Professional development and learning opportunities Remote work support (internet fitness coworking space reimbursements) Company-sponsored therapy and coaching sessions

Your Opportunity:

• Develop and execute go-to-market strategies for Flickr Pro subscriptions new features Flickr Ads program launches and community initiatives to drive subscription growth ad revenue community engagement and retention across app web and social channels.
• Design and optimize subscription growth campaigns referral programs and lifecycle marketing to increase Pro conversions reduce churn maximize customer lifetime value and drive deeper community participation.
• Craft clear compelling messaging tailored to target audiences including photographers hobbyists professionals and brands and optimize this messaging through experimentation and data-driven insights.
• Partner cross-functionally with product design engineering community and partnerships teams to align marketing strategies with product roadmap ensure coordinated launches and integrate marketing insights into product and partnership decisions.
• Map the customer journey and analyze conversion funnels onboarding flows and engagement data to refine critical touchpoints identify upsell opportunities and reduce friction.
• Create product marketing content that drives feature discovery demonstrates Pro value promotes community participation and supports Ads program adoption while aligning benefits with diverse customer needs.
• Integrate customer feedback community insights and market research into marketing strategies product development priorities and partnership opportunities to ensure market-driven growth.
• Test and optimize messaging creative and distribution across email social and in-product channelsusing data-driven experiments to refine campaigns drive awareness and usage and maximize feature performance and growth.

What You Bring:

• 5 years of product marketing experience in consumer tech subscription/membership platforms or community-driven digital products with demonstrated success growing recurring revenue and user engagement.
• Proven ability to launch products features and campaigns end-to-end including research positioning messaging enablement and measurement.
• Strong understanding of product positioning messaging and marketing.
• Analytical and creative thinker with the ability to interpret data derive actionable insights and inform strategic direction.
• Familiarity with marketing automation analytics CRM A/B testing tools and content management systems.
• Excellent verbal and written communication including storytelling presentation and the ability to simplify complex concepts.
• Proactive curious and eager to learn in a fast-paced environment.

What We Offer You:

**Comprehensive Benefits**

- Health dental vision insurance - 100% premium coverage for employee and dependents

- HSA contributions covering 90% of annual deductible

- 401(k) with company match and immediate vesting

- Unlimited PTO (and we mean it!)

- Learning & development opportunities for personal and professional growth

- Remote work stipends (internet fitness coworking space)

- Company-sponsored therapy and coaching sessions

- Flexible spending accounts available

- Company-sponsored phone plan

- A fully remote work environment ( a coworking space reimbursement if you prefer)

- An experimental 4-day work week

***Applications will be accepted on an ongoing basis up until Sep 22 2025

A Little About Us:

Our purpose is simple: building a better world through the power of photography. For over two decades we have led the photography industry and thrived as a private mission-focused values-led company. We are a Certified Evergreen brand. We are also a Certified Great Place to Work Climate Neutral Certified and members of the Conservation Alliance.

Were building iconic brands that connect people through photography and unleash the value of the stories they tell. We make products that thrill photographers of all types crafting experiences that empower them to preserve their precious memories share their art and run their businesses.

A career at Awesome is much more than a job. Our people come first and we invest in their growth and prioritize their well-being. Your work will contribute to our mission while leaving a positive lasting impact on our community and our world.

Our expanding family of brands includes SmugMug Flickr and TWiP (This Week in Photo).

Work Authorization: Candidates must be legally authorized to work in the U.S. Please note that we are unable to provide visa sponsorship for this position.

Location: This is a remote position and candidates must be physically located in one of the following states: California Colorado Florida Illinois Maryland Massachusetts Michigan Minnesota New Mexico Nevada New Jersey New York North Carolina Oregon Texas Utah Virginia and Washington.

EEOC Statement:

Awesome seeks to thrill customers around the world and building a diverse team is essential to our success. We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race color religion sex national origin age disability genetics sexual orientation gender identity or expression marital status veteran status medical condition or any other characteristic protected by applicable laws. We encourage diverse candidates to apply and are dedicated to fostering an inclusive and respectful workplace for all. Were committed to providing equal opportunities and cultivating an inclusive culture. We believe that embracing diversity is integral to innovation and progress.

ADA Requirements:

At Awesome we strive to create an accessible and inclusive application and selection process. We are committed to providing reasonable accommodations to job applicants with disabilities to facilitate their participation in the recruitment selection and assessment processes. Should you require an accommodation please contact our People Operations Team by email at and we will work with you to meet your accessibility needs.

AI Use Restrictions:

While we may encourage people to use AI systems during their role to help them work faster and more effectively please do not use AI assistants during the application and during the interview processes. We want to understand your personal interest in Awesome without mediation through an AI system and we also want to evaluate your non-AI-assisted skills.*

*This requirement does not apply to those who require the use of AI for necessary accommodations.