Email Marketing Specialist
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Job Location:
Shreveport, LA - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Benefits:
- 401(k)
- 401(k) matching
- Company parties
- Competitive salary
- Dental insurance
- Free food & snacks
- Health insurance
- Opportunity for advancement
- Paid time off
- Profit sharing
- Tuition assistance
- Vision insurance
EMAIL MARKETING SPECIALIST (Entry Level Position)
The Email Marketing Specialist is responsible for creating and maintaining email campaigns assets used within the email campaigns html coding email reporting and analysis. Further tasks will consist of learning and understanding dynamic content AMPscript and SQL.
The Email Marketing Specialist will work closely with our Account Service teams to ensure quality and timely results for the client as well as working with our Database team to ensure data is being provided correctly for an efficient and accurate job flow.
The Email Marketing Specialist is also encouraged to be proactive in future email development to ensure we are providing the best service possible and staying ahead of the technology curve.
Key Responsibilities:
Creating and Scheduling Campaigns: Develop and schedule email campaigns based on marketing objectives and calendars.
Managing Email Lists: Analyze email lists ensuring they are complete and accurate.
Content Creation and Design: Code emails based upon provided design.
Performance Analysis: Analyze email campaign metrics (e.g. open rates click-through rates) to track success and identify areas for improvement.
Reporting: Generate reports on email marketing performance to share insights with the team.
Compliance: Ensure email campaigns adhere to relevant regulations (e.g. CAN-SPAM GDPR).
Collaboration: Work with other marketing team members to align email campaigns with overall marketing strategies.
Using Email Marketing Tools: Utilize email marketing platforms (e.g. Mailchimp Constant Contact Salesforce Litmus) for campaign creation and management.
Useful skill sets to have working knowledge of the following; Word Excel Constant Contact Mailchimp Salesforce Adobe CC (Photoshop Illustrator Indesign Acrobat) SQL and HTML.
Useful skill sets to have working knowledge of the following; Word Excel Constant Contact Mailchimp Salesforce Adobe CC (Photoshop Illustrator Indesign Acrobat) SQL and HTML.
Required Experience:
Unclear Seniority
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Romph & Pou Agency We are an established integrated marketing agency with offices in Shreveport, Louisiana; Tyler, Texas; and Baton Rouge, Louisiana. We offer a comprehensive range of services with a high level of specialization in gaming and retail marketing. Co-owned by Jeffrey Romp ... View more
