Senior Manager, Optimization and AB Testing

Opportunity

Reporting to the Director of Digital Optimization & Operations you will develop and execute strategies to drive sales and digital metric growth across our platforms by leading QVC Groups three AB testing programs. You will be responsible for revenue and conversion rate outcomes achieved through these programs and will share accountability for the overall conversion rate performance of our digital properties ensuring an exceptional customer experience across our site and apps.

• You will be hybrid remote in West Chester PA.

Who We Are

QVC empowers shoppers with knowledge and shares insights in a lively and engaging way. We offer an ever-changing collection of familiar brands and fresh new products from home and fashion to beauty electronics and jewelry and we connect shoppers to interesting personalities engaging stories and award-winning customer service. QVC reaches more than 200 million homes worldwide via its 13 broadcast networks and reaches millions more via multiple streaming services websites mobile apps and social pages.

Your Impact

• Set vision and goals for team to lead optimizations within the QVC US and HSN IS business further.
• Create and manage growth-centric forecasts to measure revenue impact of AB Testing and optimizations month-over-month and year-over-year.
• Lead and mentor AB Testing/Optimization team building consistency in approach and best-practices across QVC and HSN digital properties
• Partner with Analytics team to identify KPIs create dashboard reporting and set the standard for communication of AB test results across multiple departments
• Lead quarterly ideation sessions with UX Engineering Optimization and business stakeholders to continuously build the backlog with data-backed future-state optimization ideas to drive eCommerce CRO
• Analyze reporting to identify performance trends and opportunities
• Analyze results for all platforms to increase conversion sessions and engagement on our platforms.
• Identify opportunities & manage conversion driving programs for QVCs business.
• Bring the strategy for the Onsite Search and Navigation Program.
• Manage A/B Testing Program for QVC US and HSN US Market.

What You Bring

• 10 years of A/B testing experience increasing responsibility and focus on analytics in a retail hospitality or ecommerce environment.
• 10 years experience in Core and Targeted testing for digital platforms.
• 10 progressive years leading multivariate testing for revenue growth or consumer engagement.
• 10 years experience using analytics tools to guide digital strategy.

Our Total Rewards package includes benefits youll love such as competitive compensation paid time off an employee assistance program parental leave paid volunteer hours and amazing company discounts! In our US market you can also expect health care benefits starting on day 1 401(k) and tuition reimbursement benefits.

QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal state and local laws and regulations. As an equal opportunity employer QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout please contact us at for assistance.

If provided salary ranges are a general guideline only and actual salaries will vary and are based on factors such as a candidates qualifications skills experience and geographic location as well as business and market conditions.