Senior Downstream Marketing Manager, Aerogen GO

About Aerogen:

Headquartered in the vibrant city of Galway Ireland with offices around the world Aerogen is proud to be the world leader in acute care aerosol drug delivery. Recognised through multiple MedTech awards and ten-time winner of the Zenith award for Respiratory Care Excellence in North America collectively our employees make a difference to patients lives every day having already reached 20 million patients in over 80 countries.

Our talented and skilled team collaborate to innovate challenge and test not only in relation to our products but every facet of how we work. We lead the way finding innovative solutions to even the most complex problems all in the name of delivering better patient care.

Our business is growing rapidly across the globe and as we grow our core culture of We Care universally connects us. We believe that your ambition and integrity fuels ours and we are committed to supporting our employees to reach their full potential through tangible investment in their careers. Join us as we continue to #discoverbetter.

What is the role

This role will help lead the commercial launch of our novel hospital to home solution and drive thedownstream marketing initiatives from inception to launch to product management. Specifically thisindividual will play a critical role in driving the commercial success of our medical device productswithin a dynamic market. This position is responsible for developing and executing strategicmarketing initiatives and programs that directly support sales growth enhance brand positioning andbuild strong relationships with healthcare professionals (HCPs) and key opinion leaders (KOLs).

This individual will report to the Director of Aerogen Go North America. They will work in strongpartnership with sales leadership operations global cross-functional partners and third-party vendorsand consultants. This is a key role in Aerogens strategic growth over the next five (5) years withbroader and deeper penetration of segments as well as commercial growth in one of our largestmarkets.This role requires a proactive and results-oriented individual with a deep understanding of the homecare segment strong analytical skills and proven experience in building and executing effectivemarketing strategies.This is an opportunity for an experienced marketing professional to make a significant impact onadvancing healthcare and improving patient outcomes through strategic and effective downstream marketing initiatives.

What are the key responsibilities

Lead the successful commercialization of AerogenGO by developing a comprehensive launch plan including positioningmessaging segmentation targeting strategies and a compelling value proposition.

Marketing Plan Creation: Develop and execute an impactful marketing plan that drives product demand increases market share and strengthens brand loyalty.

Partner closely with Aerogen GO business development executives to understand market needs gather customer insightsand provide them with compelling sales tools training resources and messaging to effectively communicate product value.

New Product Launches: Lead cross-functional partners to execute future North America launches in the hospital to homeand non-acute market segments. Develop launch plans for new product launches. Work with upstream cross functional teams to represent US business needs. Prepare all launch materials for new launches and work with communications manager to create multi-channel launch campaigns that fuel demand generation efforts.

Cultivate strong relationships with KOLs and HCPs to gather market intelligence foster advocacy and shape clinical andmarket adoption (demand generation).

New market segment expansion: Work with the Director and Global Marketing to explore new market expansionopportunities in non-acute and acute settings. Define North America market size and growth rate for each segment. Lead deep dive customer interviews to understand market segments and help determine how best to capture the new segments.

Competitive Intelligence: Define process for capturing competitive intel with Global Marketing. Create cadence for sharingthis information with upper management team and the field team. Complete continuous analysis of competitive environment and consumer trends; communicate trends and learning to stakeholders and provide strategic recommendations as appropriate.

Global Marketing Collaboration: Work closely with Global Marketing team to represent the US and Canada businesses andcommunicate the specific needs of the team for future product enhancements and form factors.

Product Management: Support lifecycle management and pricing strategy. Provide guidance on tools that will increaseacceptance and adoption of the Aerogen solution. Evaluate the impact of marketing activities and tactics in achievingstated objectives and optimize campaigns in market in real time.

What education and experience are required

Bachelors degree required MBA preferred

7 years in Medical Device Marketing/Product Management or related work experience required

5 years in medical respiratory devices and/or DME segments preferred

Previous work experience in a similar role in MedTech is strongly preferred

Marketing Business or related field degree/experience preferred

Experience working with patient e-commerce devices preferred

Sales Experience preferred

What key skills will make you great at the role

Demonstrated leadership in leading and working on cross-functional teams

Must be energetic self-motivated detail-oriented creative strategic and highly accountable

Must have excellent communication written and oral and strong analytical skills

Ability to work independently in a fast-paced ever-changing environment prioritize assignments and multi-task

Proven experience in creating a strategic work plan and executing programs to achieve specific goals

Experienced in working cross-functionally with people with diverse backgrounds

Hands-on experience with project management and budgeting

Able to stay organized operate independently with high quality and attention to detail

Environmental Conditions: Typical office environments with work also performed in hospital clinical environment

Location : Chicago

Ability to travel 40% of the time

What is it like to work at Aerogen

Our purpose is to transform patient lives and our ethos is to #discoverbetter. This also translates to how we look after our people. We want talented passionate and engaged people to join Aerogen and build your career with us. We understand that your life evolves through different stages and we are here to support our global team with a range of financial and non-financial rewards and benefits. Theres something for everyone! Here is an idea of what we offer:

Excellent medical care.

Bonus & Pension.

Aerogen Connect our employee led programme which supports our global teams to unite and have fun.

We pledge 1% of profits and time to charities and organisations.

Aerogen is committed to promoting diversity inclusion and equality in the workplace. If you have any difficulty using our application process please contact us by emailing emailprotected. Please include your name and preferred method of contact.