Senior SEM Specialist
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Job Location:
Las Vegas, NV - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
WE ARE CAESARS
At Caesars Entertainment our Mission Vision & Values reflect our unique purpose providing people with possibilities and places to have fun. Our Mission Vision & Values represent a unifying and inspiring way forward and all Team Members are expected to uphold them.
Our Mission: Create the Extraordinary
Our Vision: We create spectacular worlds that immerse inspire and connect you. We dont perform magic; we create it with excellence.
Our Values: Blaze the Trail Together We Win All-In on Service
Our corporate social responsibility framework People Planet Play represents our continuous dedication to enhancing economic development uplifting the wellbeing of our Team Members and their families and making positive contributions to the communities we operate in.
JOB SUMMARY
The Sr. SEM Specialist will provide cross-functional support inside and outside of the organization to meet department goals of improved efficiency and revenue growth. This position is best suited for a candidate who thrives in a fast-paced collaborative environment with a strong understanding of omnichannel marketing and a passion for continuous testing and optimization. Advanced project management communication and analytical skills are a must.
HOW YOU WILL CREATE THE EXTRAORDINARY
- Plan manage and execute day-to-day search engine marketing campaigns across the enterprise including keyword research budget management bid strategy ad copy/landing page testing
- Use web analytics and bid management tools to analyze performance and influence decisions
- Monitor search query reporting for ongoing campaign optimization
- Assist with tactical execution to improve the channels scale and efficiency
- Responsible for weekly market-level budget pacing and monthly performance reporting and insights
- Develop and implement a monthly media testing schedule with published results for stakeholders
- Manage relationships with Caesars marketing teams and external partners to share performance insights
- Other duties as assigned
WHAT YOU WILL NEED
- 3 years of experience in paid search advertising (PPC) and digital tracking/analytics
- Google Ads Search certification
ADDITIONAL REQUIREMENTS
Proficiency in Google Ads and Microsoft Ads required direct experience with Search Ads 360 Kenshoo Marin or Google Campaign Manager preferred
Prior experience managing both algorithmic and manual bidding strategies
Passionate understanding of paid search with proven analytical ability to apply learnings
Critical thinking and problem-solving enthusiast with immense attention to detail
Strong data analysis visualization and reporting capabilities
Ability to work in a fast-paced environment and meet assigned deadlines as required
Ability to adapt to new circumstances and champion changes to support management goals
Excellent communication skills both written and verbal
Proficiency in Microsoft Office Suite (Word Excel PowerPoint Outlook)
Proficiency in Google Ads Editor and Microsoft Ads Editor
Required Experience:
Senior IC
Key Skills
- Computer Hardware
- Mac Os
- Manufacturing & Controls
- Root cause Analysis
- Windows
- Customer Support
- Remote Access Software
- Operating Systems
- Encryption
- Remedy
- Chemistry
- Cerner
About Company
At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown thro ... View more
