Lead Campaign Manager

DEADLINE FOR APPLICATIONS

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ABOUT WFP

The World Food Programme is the worlds largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace stability and prosperity for people recovering from conflict disasters and the impact of climate change.

At WFP people are at the heart of everything we do and the vision of the future WFP workforce is one of diverse committed skilled and high performing teams selected on merit operating in a healthy and inclusive work environment living WFPs values (Integrity Collaboration Commitment Humanity and Inclusion) and working with partners to save and change the lives of those WFP serves.

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WHY JOIN WFP

• WFP is a 2020 Nobel Peace Prize Laureate.

• WFP offers a highly inclusive diverse and multicultural working environment.

• WFP invests in the personal & professional development of its employees through a range of training accreditation coaching mentorship and other programs as well as through internal mobility opportunities.

• A career path in WFP provides an exciting opportunity to work across the various country regional and global offices around the world and with passionate colleagues who work tirelessly to ensure that effective humanitarian assistance reaches millions of people across the globe.

• We offer an attractive compensation package (please refer to the Terms and Conditions section of this vacancy announcement).

POSITION TITLE: Lead Campaign Manager
ORG UNIT: Private Sector Partnerships (PSP) Org. Unit
DUTY STATION: Remote
CONTRACT TYPE: Regular Consultant
DURATION: 11 months
LINE MANAGER/SUPERVISOR: Lauren Johnson
Ref.: VA No. n/a

ORGANIZATIONAL CONTEXT

The Private Partnerships Division (PSP) is responsible for mobilizing resources from the private sector. PSP has developed an ambitious new strategy and our ambition is based on 2020 WFP reached 115 million people. Every day 5600 WFP-chartered trucks are on the road; 100 planes are in the air and 30 ships are at sea. Work as hard as we might through drought and floods conflict and peace disasters natural or man-made the needs are immense and growing. 690 million people in the world suffer from chronic hunger. To get to a world with Zero Hunger faster WFP has significantly increased resources in recent years from donor governments. We are now investing in and grow private sector fundraising to reach more people.

WFPs private sector strategy () proposes to dramatically increase income from individuals to help reach more people and get to Zero Hunger faster using new digital engagement tools to reach audiences across the globe in a flexible and cost-effective way. Traditional individual fundraising in our sector was primarily conducted through offline channels and implemented through national fundraising operations. The individual fundraising market now looks very different with the vast majority of potential donors having a digital presence and comfort with transacting online. WFP has a unique opportunity to define its approach amid this digital change and leapfrog peers through the creation of a digital-led fundraising strategy that engages people worldwide. Our digital focus elevates the importance of an agile approach to delivering opportunities to engage.

INDIVIDUAL FUNDRAISING

WFP currently has the fastest growing global individual fundraising programme with a annual income growing from $3m in FY19 to $26.3m in FY22. Our focus is a regular giving digital-first strategy working through a centralized global team recruiting supporters primarily through digital channels and building an outstanding supporter experience through a multi-channel loyalty programme that aims to deliver a best-in-class donor experience. The programme now recruits donors in English French German Spanish Arabic and Korean and it delivers the supporter experience journeys through email SMS WhatsApp in/outbound telephone and Meta.

PURPOSE OF THE ASSIGNMENT

The Lead Campaign Manager sits within the Global Supporter Acquisition Team: a team of eight people responsible for recruiting supporters primarily via paid media transnationally across English French Spanish German Korean and Arabic-speaking audiences. The core purpose of this role is to acquire new supporters via data-driven fundraising campaigns within one or more of these language markets over which this role will have ownership. It is a cross-disciplinary in nature requiring a combination of creative analytical technical strategic and management skills. It is a senior role within the team responsible for managing budgets managing agencies deputising for the Team Lead and line managing at least 1x Campaign Coordinator.

KEY RESPONSIBILITIES

This role will cover a wide range of tasks as needed to deliver on the teams ambitious fundraising targets. The list below is not exhaustive but great care will be taken to ensure a balanced workload. With the support of a Campaign Coordinator this role will be responsible for:

1. Campaign planning & forecasting
Drive and develop financial forecasts and regular reforecasts for allocated language market/s
Propose the optimal allocation of spend across paid channels in allocated language market/s
Maintain a full pipeline of campaigns translated/localised as appropriate to maximise returns
2. Campaign content & creative
Brief content requirements and provide timely feedback on all content received
Project manage and provide creative direction for the production of all visual creative
Produce high-quality scripts copy and landing pages as required
Ensure campaign creative is based on past learnings and meets internal guidelines
3. Media buying & analysis
Build launch and optimise campaigns in Meta and other ad platforms as required
Design execute and analyse AB experiments to inform targeting and creative strategies
Pro-actively analyse campaign performance to manage and optimise budgets
Identify and explain under/overperformance via analysis of metrics across the funnel
Oversee the work of external media agencies on campaigns in allocated language market/s
4. Celebrity fundraising
Manage our external content agency to ensure a regular supply of celebrity content
Manage the celebrity fundraising budget and its allocation across agencies and language markets
Serve as the teams focal point for celebrity risk assessments and GWA content
Develop maintain and oversee the teams processes and best practices for celebrity fundraising
Develop and execute strategies for nurturing relationships with key celebrities

DELIVERABLES AT THE END OF THE CONTRACT
Language markets have delivered results in line with agreed fundraising targets
Excellent management of our external agencies is evident in the quality of their work
A portfolio of highly relevant celebrity content has driven fundraising performance

QUALIFICATIONS AND EXPERIENCE REQUIRED
Education
University degree in a relevant discipline e.g. marketing management communications international studies humanities or social sciences
Work history
Minimum 5 years of work experience in digital fundraising of which at least3 must include a strong focus on paid acquisition via Meta and Google
Experience in managing digital fundraising campaigns at an international level across multiple markets and languages
Fundraising experience within a UN agency preferably WFP
Experience in line managing and developing junior team members
Technical skills
Digital fundraising expertise with excellent knowledge of best practices channels creative metrics giving moments sector and market trends
Financial forecasting for paid media in the context of fundraising with the ability to determine the optimal split of investment across channels
Analysis of paid media performance and fundraising metrics in Tableau
Campaign budget management and optimisation in ad platforms
Meta Business Suite expertise especially Ads Manager and Experiments
Assessing the quality and potential of content for fundraising creative
Expert understanding of digital marketing and fundraising metrics
Effective copywriting for fundraising in various channels and formats
Creative briefing and direction for visual asset production
Line management and coaching of junior marketing/fundraising roles
Management of external media and content agencies
Soft Skills
Excellent organisation and prioritisation skills
Analytical skills and high attention to detail
People-oriented: a collaborative and supportive team player
Highly data-driven and results-driven
Creative thinker with a solutions-oriented mindset
Able to thrive an international remote-working environment
Strong stakeholder management and influencing skills
Flexible and adaptable to change
Available to work out of hours when required
Languages
Excellent command (C1 minimum) of written and spoken English
Proficiency (B1 minimum) in at least one of our other fundraising languages:French German Spanish Korean or Arabic

WFP LEADERSHIP FRAMEWORK

WFP Leadership Framework guides to the common standards of behavior that guide HOW we work together to accomplish our mission.

Click here to access WFP Leadership Framework

REASONABLE ACCOMMODATION

WFP is committed to supporting individuals with disabilities by providing reasonable accommodations throughout the recruitment process. If you require a reasonable accommodation please contact:

NO FEE DISCLAIMER

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REMINDERS BEFORE YOU SUBMIT YOUR APPLICATION

• We strongly recommend that your profile is accurate complete and includes your employment records academic qualifications language skills and UN Grade (if applicable).

• Once your profile is completed please apply and submit your application.

• Please make sure you upload your professional CV in the English language

• Kindly note the only documents you will need to submit at this time are your CV and Cover Letter

• Additional documents such as passport recommendation letters academic certificates etc. may potentially be requested at a future time

• Please contact us at in case you face any challenges with submitting your application

• Only shortlisted candidates will be notified

All employment decisions are made on the basis of organizational needs job requirements merit and individual qualifications. WFP is committed to providing an inclusive work environment free of sexual exploitation and abuse all forms of discrimination any kind of harassment sexual harassment and abuse of authority. Therefore all selected candidates will undergo rigorous reference and background checks.

No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ) International Civil Service Commission (ICSC) FAO Finance Committee WFP External Auditor WFP Audit Committee Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP both during their service and within three years of ceasing that service.