Cohesity is a leader in AI-powered data security and management. Aided by an extensive ecosystem of partners Cohesity makes it easy to secure protect manage and get value from data across the data center edge and cloud. Cohesity helps organizations defend against cybersecurity threats with comprehensive data security and management capabilities including immutable backup snapshots AI-based threat detection monitoring for malicious behavior and rapid recovery at scale.
Weve been named a Leader by multiple analyst firms and have been globally recognized for Innovation Product Strength and Simplicity in Design.
Join us on our mission to shape the future of our industry.
The ISR Demand Program Manager is responsible for driving strategic alignment facilitating GTM programs and supporting communication and collaboration between marketing and inside sales. This role focuses on increasing lead conversion campaign ROI and pipeline velocity through systematic readiness efforts lead management and oversight and reporting on key metrics.
HOW YOULL SPEND YOUR TIME HERE:
Success in this role requires a balance of operational discipline program execution and cross-functional coordination.
ISR Readiness & Communication
Lead weekly ISR calls to align on lead generation priorities messaging and follow-up expectations.
Provide clear documentation around AQL/TQL definitions program messaging and cadence guidelines.
Ensure accurate timely transfer of marketing insights and campaign details to ISRs for effective follow-up.
Lead Management & Accountability
Track and monitor ISR lead follow-up activity in Salesforce (SFDC).
Escalate gaps in lead handling and partner with Sales Managers to reinforce timely action and accountability.
Replace disqualified leads to maximize ROI and address gaps in pipeline coverage.
Campaign Execution Support
Manage quarterly initiatives including Prospecting Week Meeting-Maker incentive campaigns and Appointment Setting programs.
Coordinate execution logistics track participation and measure impact on sourced pipeline and bookings.
Performance Tracking & Reporting
Collaborate with Marketing Operations to build and maintain SFDC dashboards tracking AQLs TQLs conversion rates and sourced pipeline by program.
Deliver weekly and quarterly performance updates to Sales and Growth Marketing leadership to support optimization.
Cross-Functional Collaboration
Work closely with Field Marketing Campaign Strategy and MOPs teams to ensure alignment on campaign targeting lead flow design and KPIs.
Translate marketing strategy into actionable steps for ISRs and act as the connective tissue across go-to-market teams.
Key Metrics (KPIs):
Improve AQL to TQL conversion rate by 10%
Reduce timed-out AQLs by 20%
Manage and optimize a $XX regional program budget
Ensure timely ISR follow-up and measurable campaign pipeline contribution
WED LOVE TO TALK TO YOU IF YOU HAVE MANY OF THE FOLLOWING:
Technical & Tool Proficiency:
7 years of relevant marketing experience
Proficient in Salesforce CRM (SFDC) for lead tracking and reporting
Experience with marketing automation tools such as Marketo HubSpot or Eloqua
Familiarity with sales engagement platforms (e.g. Outreach Salesloft)
Comfortable using Excel/Google Sheets for lead tracking and ad hoc analysis
Experience with dashboard tools like Tableau Power BI or SFDC native dashboards
Bonus: Familiarity with intent data platforms such as 6sense or Bombora
Strategic & Analytical Thinking:
Strong understanding of lead funnel dynamics and sales pipeline metrics
Ability to analyze gaps in conversion and proactively recommend improvements
Detail-oriented with a bias for execution and data-backed decisions
Soft Skills:
Strong communication and collaboration skills especially with Sales stakeholders
Comfort working cross-functionally in fast-paced campaign-driven environments
Resourceful proactive and able to juggle multiple programs simultaneously
Interested candidates based outside of the designated areas are welcome to apply provided they have the right to work in the job location.
Disclosure Pursuant to Applicable State Equal Pay Transparency Laws - This position has a starting pay range as listed below. Actual salary depends upon many factors including a candidates skills qualifications and experience location and salary expectations and therefore a starting salary at the low end high end or even above the stated range may be offered. This position may also be eligible for bonus compensation commission (if in a sales function) and/or equity grants. Additionally full-time employees are eligible to participate in ourcomprehensive benefits framework including health and wellness benefits vacation paid holidays and refresh days 401(k) retirement plan life and disability insurance coverages and other benefits the Company may offer from time to time.
Pay Range :
The compensation noted above is based on an annualized hourly rate assuming normal full-time employment.
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Equal Employment Opportunity Employer (EEOE)
Cohesity is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by law.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying you may contact us atCOHESITY or for assistance.
In-Office Expectations
Cohesity employees who are within a reasonable commute (e.g. within a forty-five (45) minute average travel time) work out of our core offices 2-3 days a week of their choosing.
Interested candidates based outside of the designated areas are welcome to apply provided they have the right to work in the job location.
Required Experience:
Manager
Cohesity gives you both data security and data management. Defend against ransomware with immutable backup, AI-based early threat detection, and rapid data recovery.