Sr. Digital Marketing & CRM Analyst

About Us:

Dyson is a global technology solve the problems others choose to ignore with surprising new inventions that defy convention and simply work growing fast and our ambition is huge more categories more locations and more people.Dyson launchedinMexico in 2018 as our first step into Latin America. Our Mexico office is located in thePolanco areaof Mexico Cityand our expandingteam is akey contributor inhelping us delivergrowth throughout the market.

Were committed to our campus culture and want to have people collaborating developing and learning from each other. By having everyone on campus together we have been able to nurture a fantastic social and dynamic environment.

About the role:

Responsible for delivering consistent and efficient engagement and sales activities to create and optimize customer journeys and plan and buy media.

Main accountabilities and supporting activities:

Own paid media and social media strategy

• Working closely with the Marketing Managers to define end to end paid media strategy across all channels: bring a strong point of view on the role of all paid media touchpoints to integrate into annual media strategy and campaign media guidelines

• Develop and coordinate integrated paid media Strategies for Mexico building strong customer journeys through the funnel (audience understanding audience mapping media agency brief recommendation to Marketing leaders)

• Be the internal expertise for all paid media activities relevant to the category: support Marketing Manager to develop media processes guidelines KPIs and share best practices

• Work closely with the category managers to build and monitor the paid media budget.

• Develop and maintain the Paid Media forecast to deliver each digital channels budget aligned to the Direct and Marketing budget

• Owner of the strategy development for Retail Media aside with sales and Global media agency.

• Operational support of the digital performance media channels together with our local and international media agency and our EU media hub

• Define social media strategy and implement to increase social media community within Mexican market and Dyson

Deliver integrated digital media plans

• Manage paid media activities: from concept ideation to post-implementation analysis

• Align concepts look & feel content and tone with Global Social media to ensure Dyson brand image.

• Coordinate paid media production: follow-up on assets delivery to media partners and social platforms such as TikTok and Instagram ensuring media partners approval and implementation

• Monitor all paid media activities against set KPIs daily track and optimize our strategy-planning-buying messaging to ensure high level of efficiency and effectiveness and deliver reporting / analysis through available media tools

Work closely with media agency

• Work with media agency on a day-to basis and become the touch point for our paid and social media strategy definition and implementation including coordination of community management

• Accountable of media expenditure responsible for follow-up and changes in a daily base.

• Media agency negotiation with publishers: challenge to get the most of our resource aligned with global guidelines.

• Support on paid media budget evaluation including financial reconciliations.

Owner experience

• Partner with Global and Regional Owner Experience teams to define Mexicos owner experience roadmap and support the timely roll out of programs and technology enhancements that enable the long-term vision

• Champion and build Dyson Mexico registered and contactable Owners community. Develop strategies to build more registered owners through all channels including actively partnering with Sales team to increase registrations at or after the point of purchase

• Leverage various data sources to understand and grow high-value Owner segments. Collaborate with Customer Care eCommerce and Category teams to develop KPIs and communication strategies to enhance their experience and drive business results.

About you:

• 3 years of online media business experience strategy and planning

• Previous media agency experience or intense collaboration with agencies is a plus

• Advanced knowledge of the media landscape (now new next)

• Fluent in written and spoken English

• Highly-organized and collaborative cross-functionally with the ability to work quickly to deadlines in a fast-paced environment

• Ability to manage multiple projects with competing timelines simultaneously

• Strong ability to recommend strategic opportunities and innovation staying ahead of the trends while keeping the operation impeccable with a solid service mentality

• Organized and process driven great attention to details

• Analytical skills with the ability to use data to understand and improve performance