Manager, Paid Social Media, WSJ
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Job Location:
New York City, NY - USA
Monthly Salary:
$ 105000 - 130000
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Job Description:
About Us:
Dow Jones is a global provider of news and business information delivering content to consumers and organizations around the world across multiple formats including print digital mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the worlds largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal Americas largest newspaper by paid circulation; Barrons MarketWatch Mansion Global Financial News Investors Business Daily Factiva Dow Jones Risk & Compliance Dow Jones Newswires OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS NWSA; ASX: NWS NWSLV).
About the Role:
Dow Jones is seeking a Manager Paid Media - WSJ in the US region who will be responsible for growing and optimizing paid media marketing programs aimed at driving acquisition growth for The Wall Street Journal. This role is highly collaborative and will work across the organization with multiple stakeholders to plan develop and execute growth strategies. The ideal candidate will have 7 years of experience with managing direct response paid media campaigns start to finish. The paid media team is data driven collaborative and open to all ideas in order to help achieve growth goals.
You will report to the Director Paid Media (WSJ) and work cross-functionally with teams across the marketing organization including but not limited to Acquisition Engagement & Retention Brand Audience and Data Science.
You will work on-site in our midtown Manhattan office 3 days each week.
You will:
- Create an effective strategic framework across paid media platforms including Meta Google Search DV360 LinkedIn X Reddit and Snapchat.
- Optimize media strategies to improve performance and ensure the KPI goals are met.
- Manage a $50M annual media budget to increase audience reach maximize acquisition volume and deliver on CPO goals.
- Manage and support Paid Media Associates on day-to-day campaign management - QAing campaign builds optimizing targeting strategy and monitoring performance. Be hands on in-platform as needed
- Manage and monitor ongoing campaigns working with internal teams to ensure that campaign goals are met and remaining agile to respond to real-time performance.
- Find ways to use media creative and content to deepen our relationship with our audiences to drive subscriptions grow our digital channel footprint and leverage all organic marketing efforts to reach users in meaningful and engaging ways.
- Actively report track and optimize performance of paid media campaigns. Make recommendations and provide updates to the Marketing Team and lead relationships with vendors
- Stay ahead of industry trends platform updates and emerging technologies to keep our media strategies at the forefront.
You have:
- 7 years experience in paid media.
- Prove experience identifying meaningful actionable insights within past successful paid media campaigns.
- Hands-on experience with developing and reporting on metrics and KPIs for business goals process improvement projects and campaign management.
- In-depth experience with G-suite tech stack (GA4 DV360 CM360 SA360) as well as Meta Ads Manager and LinkedIn Campaign Manager
- Self-starter with a proactive mindset capable of seeking out and building the necessary relationships throughout the league to achieve success.
- Exceptional analytical skills with a proven ability to interpret complex data and translate insights into actionable strategies.
- Detail-oriented highly organized and comfortable managing multiple priorities in a fast-paced environment.
- A bachelors degree in marketing or business administration (or equivalent experience) is preferred
#LI-HYBRID
Our Benefits:
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Insurance Plans
- Lifestyle programs & Wellness Resources
- Education Benefits
- Family Care Benefits & Caregiving Support
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program
Learn more about all our US benefits
Reasonable accommodation: Dow Jones Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity or expression pregnancy age national origin disability status genetic information protected veteran status or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application due to a disability email us at Please put Reasonable Accommodation in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.Business Area:
Dow Jones - CMO - MarketingJob Category:
Marketing & Product ManagementUnion Status:
Non-Union rolePay Range: $105000 - $130000We recognize that attracting the best talent is key to our strategy and success as a company. As a result we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect and we tailor our offers within the range based on the selected candidates experience industry knowledge location technical and communication skills and other factors that may prove relevant during the interview process.Pay-for-performance is a key element in our strategy to attract engage and motivate talented people to do their best work. Similarly to salary for bonus eligible roles targets are set based on a variety of factors including competitive market practice.For benefits eligible roles in addition to cash compensation the company provides a comprehensive and highly competitive benefits package with a variety of physical health retirement and savings caregiving emotional wellbeing transportation and other benefits including elective benefits employees may select to best fit the needs and personal situations of our diverse workforce..Required Experience:
Manager
Key Skills
- Marketing
- Google Analytics
- Photography
- Facebook Advertising
- Hootsuite
- Social Listening
- Content Development
- SEO
- Adobe Photoshop
- Social Media Management
- Copywriting
- Content Management
About Company
Dow Jones is the definitive source of premium business news, data and intelligence that moves markets and minds. Dow Jones helps you cut through the noise and act with clarity. Whether you're navigating risk, seizing market opportunity, or staying ahead of global events, Dow Jones giv ... View more
