Senior Manager, Integrated Marketing
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Job Location:
San Francisco, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Department:
Job Summary
Empowerly is an education technology company on a mission to empower students to become the most successful version of themselves. We provide personalized college and career counseling pairing expert advisors with a data-driven platform that includes our proprietary Empowerly Score startup and research internship programs and counseling led by former admissions officers and experienced college counselors.
In February 2024 Empowerly announced a $15 million funding round led by Conductive Ventures bringing total funding to $30 million. This capital is fueling our growth expansion into machine learning and launch of our first mobile app by the end of 2024.
We are a remote-first mission-driven venture-backed company that values collaboration data-driven decision-making and empowerment. Our team operates primarily in the Pacific Time Zone (PST).
About the Role
Were seeking a Senior Manager Integrated Marketing to lead our marketing efforts at a college counseling company. This role is perfect for a strategic thinker who can manage and optimize the customer journey from the very first touchpoint through to post-purchase engagement. Youll lead the lifecycle marketing team and serve as a key partner to our sales team aligning our strategies to ensure a seamless and effective customer journey.
Responsibiliities
- Lifecycle Marketing Strategy & Optimization: Develop and oversee the strategy for the entire customer journey. This includes mapping key touchpoints nurturing prospective customers from awareness through to sales handoff and defining all post-sales process engagement. You will also design and manage A/B testing and holdout tests to continually optimize campaigns and communications for maximum effectiveness
- Team and Resource Management: Lead and mentor the lifecycle marketing team ensuring their work aligns with strategic goals. You will also collaborate with other teams to manage shared resources and cross-functional project
- Sales and Marketing Alignment: Collaborate closely with our sales team on lead nurture and lead infrastructure. Youll work together to define and manage lead scoring models and processes ensuring a smooth handoff from marketing to sales
- Shared Marketing Services: Manage and oversee cross-functional collaborative marketing support including website strategy performance analysis and the creation of new collateral and web pages to support marketing B2B and sales initiatives
- Brand Management: Act as a brand champion by maintaining our brand guidelines. Youll ensure all creative assets and communications have the proper look and feel ensuring a consistent brand experience across all channels
- Public Relations: Manage public relations agency efforts to enhance brand reputation and drive awareness
Requirements
- Education: A bachelors degree in marketing communications or a related field
- Experience: 8 years of proven experience in a similar integrated marketing or lifecycle marketing role preferably in the education or service industry.
- Skills: Strong analytical skills with a knack for data-driven decision-making. You should be familiar with marketing automation platforms CRM systems particularly Hubspot and various testing methodologies.
- Attributes: Excellent leadership communication and collaboration skills. Youre a problem-solver who can thrive in a dynamic cross-functional environment.
- Management experience: Ability to motivate coach and guide team members creating a collaborative and positive working environment.
- Strong project management skills with experience leading complex cross-functional projects such as website redesigns or large-scale product launches.
Preferred Requirements
- Advanced education (MBA Reforge or equivalent training) is a plus but not required.
- Experience with positioning messaging GTM launches etc.
- Background in education edtech etc
$100000 - $160000 a year
- Competitive salary meaningful equity
- Full health vision and dental benefits
- Remote work flexibility
- Direct access to C-level leadership
- Mission-driven values-based culture helping families nationwide
At Empowerly youll lead a talented team and make a real impact by helping families through the college admissions journey. The company offers a remote-first (PST-based) collaborative environment with high visibility to leadership and opportunities for growth as the company scales.
If you are a strategic and results-oriented marketer with a passion for helping students and families navigate the college admissions process wed love to hear from you
Note: Empowerly does not accept unsolicited resumes from recruiters/agencies. Submissions without a signed agreement will not be eligible for fees.
#LI-Remote
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Senior Manager
Key Skills
- EAM
- Electrical Controls
- Design Management
- ABB
- Document Control
- Corporate Development
About Company
Empowerly helps students navigate their admissions journey to top colleges with a 98% success rate. Talk to an enrollment specialist today and get started.
