Content Marketing Specialist
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Job Location:
Cape Town - South Africa
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Department:
Job Summary
Company Overview:
1-grid is a proudly South African web hosting company empowering entrepreneurs and SMEs to succeed online. We provide domains hosting email security and digital tools to help businesses build and grow their online presence.
Role Purpose:
We are looking for a Content Marketing Specialist to join our team in Cape Town. If youre a creative storyteller with a flair for social media and websites this could be the perfect role for you. The Content Marketing Specialist will play a key role in building and strengthening 1-grids online brand presence. This role is responsible for creating compelling content that educates engages and converts our audience across multiple channels. By managing our social media platforms optimising web copy and producing SEO-driven content the Content Marketing Specialist ensures that 1-grid is positioned as a trusted partner for South African entrepreneurs and businesses looking to grow online.
This role will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers as part of an overall creative team.
Key Responsibilities & Accountabilities:
Content Creation & Management
- Plan write and publish engaging content across 1-grids website.
- Produce compelling social media copy and visuals that drive engagement.
- Create marketing assets (emails internal communication videos etc.).
Social Media Management
- Manage and grow 1-grids presence on Meta (Facebook & Instagram) LinkedIn TikTok and X.
- Develop platform-specific strategies and content tailored to our audience.
- Track social media performance analyse engagement and adjust the strategy to achieve results.
Organic Visibility & Website Content
- Conduct keyword research to guide web copy blogs and knowledge base articles.
- Optimise content for SEO and work closely with the SEO consultant to increase organic traffic and search visibility.
- Collaborate with the marketing team on content strategies that improve rankings.
- Manage website content updates and contribute to UX improvements that enhance user journeys engagement and conversions.
Campaign Support & Collaboration
- Work with the marketing team to support paid and organic campaigns.
- Plan and design email marketing content and customer engagement initiatives.
- Ensure brand consistency and tone of voice across all content channels.
Experience & Skills:
oProven experience in managing digital platforms and content creation (social media for business video design etc.)
oExcellent communication and storytelling skills and an eye for detail.
oStrong understanding of digital channels including social media (B2B) SEO email marketing content marketing and analytics.
oProficiency in Canva for designing graphics and social media assets.
oBasic knowledge of WordPress or similar CMS platforms.
oExperience with email marketing platforms
oCreativity & Innovation: Ability to translate objectives into creative digital strategies that engage and convert target audiences.
oStrong organizational and project management skills with the ability to handle multiple campaigns and deadlines simultaneously.
oYou are passionate about exploring new technologies and creative approaches to solving complex business challenges.
oEntry-level photography and videography skills
oInterest in entrepreneurship or tech space.
What We Offer
oThe opportunity to be part of a fast-growing proudly South African tech company.
oA creative environment where your ideas can shape our brand and content strategy.
oOffice-based role in Cape Town with a supportive and collaborative team culture.
Values Alignment:
The Content Marketing Specialist is expected to live out and promote 1-grids values: Accountability Customer Delight Teamwork Inclusivity Respect Transparency Quality and Collaboration.
Required Experience:
Unclear Seniority
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
1-grid.com is a fast-growing web hosting company in Cape Town with an established customer base, recently acquired by recognised leaders in the internet services industry. We have the vision and resources to be the market leader in SA in the next 5 years; this vision is supported by a ... View more
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