Sr. Channel GTM Product Marketing Manager

Sr. Channel GTM Product Marketing Manager
12 Month W2 Contract
San Jose CA or Remote (PST Preferred)

Heres how youll become a key player with this opportunity:

The Sr. Channel GTM PMM for Higher Education is a critical member of the EDU Institutions team. This global role is at the center of success of the team delivering growth by driving student opportunity for Adobe Acrobat Studio Adobe Creative Cloud Adobe Express and more through the Higher Education channel business.

You will demonstrate a deep knowledge of B2B and specifically channel GTM this role your ability to collaborate across internal Adobe teams to lead complex cross-functional initiatives will serve well. Successful candidates will be instrumental in helping craft the go-to-market strategy and plans channel incentives enablement and pricing to drive expansion of this route to market and ensuring streamlined execution and operations against the strategy.

You will own the tracking metrics and reporting for the business segment and performance management proactively engaging the wider team to resolve challenges as well as to accelerate and build on success.

Heres how youll make an impact on the team:

• Collaborate with Channel/Reseller Marketing Sales Finance Operations and Product teams to develop and execute plans that deliver quarterly and annual sales goals
• Drive field execution of go-to-market strategies by aligning cross-functional teams enabling partners and ensuring consistent engagement with target customer segments to accelerate growth
• Identify and prioritize target customer renewals/segments in collaboration with channel sales leaders to optimize channel reach and impact.
• Translate messaging into channel-ready value propositions tailoring content to resonate with partner audiences and align with channel-specific priorities and customer needs
• Collaborate closely with Partner Marketing to develop and deliver high-impact content for channel partners including enablement materials messaging frameworks and call scripts tailored to partner needs and customer engagement strategies.
• Design and manage channel incentives and pricing models to support business objectives and drive partner performance.
• Partner with channel marketing to establish frameworks that deliver pipeline growth across offerings
• Engage with country and regional leaders around the world to localize GTM strategy and implementation for regional success

Heres what youll need to be successful in this role:

• BS/BA with 8 years in marketing software high tech or management consulting
• Channel/reseller experience a plus
• Proven leadership of cross-functional B2B teams driving impactful business initiatives
• Skilled in problem-solving strategic decision-making data-backed advocacy and strong communication skills
• Global cultural awareness and collaboration with in-region teams

Pay Range:

$78.00 - $85.92/hour

Benefits That Matter to You:

• NextDeavor offers health vision and dental benefits for contract employees
• Paid sick leave eligibility is contingent on state of residence
• Optional 401k Plan (excludes employer match)

Ready to take the next step Apply today and be part of a team that transforms businesses and fuels growth!

Apply with Pioneers here < Experience:

Manager