Sr Consultant, Marketing Mgmt (Direct Marketing, Analytics, and AI)

Join the Life Marketing Team as Sr Consultant Direct Marketing Analytics and AI

What Youll Do

As a member of the Life Marketing Leadership Team youll play a pivotal role in driving modernization efforts and shaping/executing marketing strategies that fuel growth in our Life emerging distribution channels. You will:

• Lead the development and execution of marketing strategies using advanced marketing principles.

• Use predictive analytics and AI in driving modernization efforts across the Life Marketing Team.

• Lead AI initiatives for Life Marketing and share out best practices across the Enterprise

• Drive integrated media campaigns across email paid social influencer programmatic display PR content marketing and affiliate marketing.

• Manage creative development write compelling briefs and collaborate with internal and external creative partners.

• Analyze customer insights market trends and campaign performance using tools like Google Analytics and FullStory.

• Ensure campaigns are on strategy on schedule and deliver exceptional customer experiences.

What Were Looking For

Were seeking a dynamic marketer who:

• Hasstrong experience in direct-to-consumer lead generation.

• Is fluent indigital strategy including website UX and conversion optimization.

• Is familiar with advanced data tools such as Python R SQL TensorFlow Scikit-learn etc.

• Has working knowledge of Nationwides AI tools such as Copilot Studio M365 Copilot Jasper Chat With Your Data etc.

• Can managemultiple projects simultaneouslywith precision and creativity.

• Is comfortable workingindependently and cross-functionallywith internal teams.

• Has a proven ability totrack analyze and optimizemarketing performance.

• Enjoyswriting creative briefsand guiding the execution of high-impact campaigns.

Your Time Breakdown

• 25% Marketing Strategy Planning

• 25% Campaign Execution Analytics & Optimization

• 50% Marketing Modernization using Analytics and AI

This hybrid position is based in Columbus OH. Candidates will collaborate in office 3 or more days per week and enjoy the flexibility of remote work the remaining days.

Job Description Summary

Job Description

Key Responsibilities:

• Leads in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions.

• Leads sophisticated projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.

• Implements digital and traditional marketing tactics and media including creative development process planning and execution.

• Leads creative development and provides specific feedback on look and feel and develops strong creative briefs.

• Monitors emerging innovative trends in content design and marketing tactics

• Reviews and analyzes customer insights and analytics and tools to understand and forecast market competitor and customer needs and behavior. Helps to define appropriate target audiences evaluate sufficiency and effectively get results with data-based decisions.

• Ensures programs are on strategy and on schedule.

May perform other responsibilities as assigned.

Reporting Relationships: Reports to Director/Associate Vice President/Vice President. This is an individual contributor and may manage a team based on organizational structure; may also lead virtual and project teams.

Typical Skills and Experience:

Education: Bachelors degree in marketing business administration or related field; graduate degree highly desirable.

License/Certification/Designation: Technical insurance designations such as CPCU CLU ChFC FLMI considered a plus. Additional licensing may be required to hold this position and associates will need to acquire the required federal and/or state licenses/registrations within the designated time period. Additional licenses/registrations may be required when new products and services are implemented. If an associate fails to acquire required licenses/registrations within the time period designated by the business unit the associate will be ineligible to continue in the position.

Experience: Typically 10 or more years related professional experience in marketing field sales management insurance or related field. Masters degree may be substituted for a portion of the experience requirements as appropriate. Prior marketing development and project leadership exposure/experience preferred.

Knowledge Abilities and Skills: In-depth knowledge of marketing methodologies insurance and/or financial services products including regulatory environment distribution systems and customers preferred. Knowledge of product distribution methods. Ability to develop and review research studies communicate research findings market recommendations based on findings develop and negotiate contracts/service agreements with internal/external contacts and lead multiple projects planning projects. Ability to function independently or in a team environment. Demonstrates core marketing proficiencies including strategy development utilization of insights and analytics building brand equity and developing effective marketing communications. Command of and ability to understand and deliver customer focus operating capabilities and strategic capabilities.

Other criteria including leadership skills competencies and experiences may take precedence.

Staffing exceptions to the above must be approved by the hiring managers leader and HR Business Partner.

Values: Regularly and consistently demonstrates Nationwide Values.

Job Conditions:

Overtime Eligibility: Exempt (Not eligible)

Working Conditions: Normal office environment. Ability to work extended and/or non standard hours based on project load. Travel as required.

ADA: The above statements cover what are generally believed to the principal and essential functions of the job. Specific circumstances may allow or require some associates assigned to the job to perform a somewhat different combination of duties.

Benefits

We have an array of benefits to fit your needs including: medical/dental/vision life insurance short and long term disability coveragepaid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date nine paid holidays 8 hours of Lifetime paid time off 8 hours of Unity Day paid time off 401(k) with company match company-paid pension plan business casual attire and more. To learn more about the benefits we offer click here.

Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged appreciated respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.

NOTE TO EMPLOYMENT AGENCIES:

We value the partnerships we have built with our preferred vendors. Nationwide does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Nationwide employee or hiring manager in any form without a signed Nationwide Client Services Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.