Marketing Coordinator
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Job Location:
Waukee, IA - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
MARKETING COORDINATOR
SUMMARY
The Marketing Coordinator is a hands-on position responsible for supporting the development and
execution of marketing & communication campaigns emails digital advertising social media
websites and other marketing programs. The Marketing Coordinator will optimize these marketing
channels to increase brand awareness and engagement for Myriad and our customers.
execution of marketing & communication campaigns emails digital advertising social media
websites and other marketing programs. The Marketing Coordinator will optimize these marketing
channels to increase brand awareness and engagement for Myriad and our customers.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Coordinate day-to-day client activities and projects for traditional and digital marketing
campaigns
Support the management of marketing calendars across all channels
Support Relationship Managers during client meetings to discuss marketing and digital
strategies
Ensure that the brand message for Myriad and Clients is consistent
Working on both internal and external communications and designs for Myriad and Clients
Execute assigned projects for updating websites database marketing emails social media
posts and display advertising campaigns for clients and Myriad
Analyze data to draw key recommendations to optimize future campaigns
Measure and report performance of marketing campaigns against goals (ROI and KPIs)
Conduct marketing audits to ensure best practices are being used
Identify critical conversion points and drop off points and optimizes user funnels
Constantly research and stay current with marketing trends and find new ways to drive
traffic to our company and our clients
campaigns
Support the management of marketing calendars across all channels
Support Relationship Managers during client meetings to discuss marketing and digital
strategies
Ensure that the brand message for Myriad and Clients is consistent
Working on both internal and external communications and designs for Myriad and Clients
Execute assigned projects for updating websites database marketing emails social media
posts and display advertising campaigns for clients and Myriad
Analyze data to draw key recommendations to optimize future campaigns
Measure and report performance of marketing campaigns against goals (ROI and KPIs)
Conduct marketing audits to ensure best practices are being used
Identify critical conversion points and drop off points and optimizes user funnels
Constantly research and stay current with marketing trends and find new ways to drive
traffic to our company and our clients
Desired Qualifications (Knowledge and Skills)
Bachelors degree in marketing Advertising Sales or Communications or other relevant
degree
Minimum of 2 years of professional experience in marketing/advertising
Experience with cross channel marketing platforms
Experience with marketing database email social media and/or ad campaigns
Email marketing and/or CRM program experience
Experience with WordPress or other (WIX websoft etc.) content management platforms
Experience with Adobe Creative Cloud Applications
Desired Traits
Ability to manage multiple projects and remain flexible through multiple revisions while
keeping a keen attention to detail
Must have strong organizational skills to prioritize multiple projects
Effective time management skills and the ability to meet deadlines
Needs to excel in effective and positive communication plus have effective written and verbal
communication skills
Must be adept at utilizing technology and internet research techniques
Ability to maintain confidentiality in all situations
Required Experience:
IC
Key Skills
- Graphic Design
- Marketing
- MailChimp
- Microsoft Publisher
- Adobe Creative Suite
- Constant Contact
- Email Marketing
- Adobe Photoshop
- Social Media Management
- Adobe Illustrator
- Wordpress
- Adobe Indesign
