Associate Director of Marketing & Communications, School of Medicine
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Job Location:
Fayetteville - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Job Details
Description
The Methodist University Associate Director of Marketing & Communications (AD MarCom) for the Methodist University Cape Fear Valley Health School of Medicine (SOM) is a key member of the MarCom team. Serving as a key liaison between the SOM and the Cape Fear Valley Health System the AD MarCom reports to the Senior Director of MarCom and leads the planning and execution of comprehensive communications strategies including internal and external marketing campaigns. The Associate Director will ensure consistent messaging and promotion of the SOMs mission and brand.
Marketing & Digital Strategy
In collaboration with the Senior Director:
Develop and implement strategic SOM marketing plans that promote the SOM brand to various audiences and help build and retain enrollment. This includes social media strategy in conjunction with MarCom Digital Media Coordinator and content across all channels.
Manage advertising placements (including targeted digital tv print radio online and video content).
Manage the design production and dissemination of print and digital materials.
Monitor market trends competitor messaging and campaign performance metrics.
Oversee web content and accessibility compliance using CMS platforms.
Strategic Communications
In collaboration with the Senior Director:
Develop and execute SOM-wide communication plans providing leadership for strategy and consistency with all campaigns branding and production.
Lead editorial direction and production of newsletters press releases speeches reports and digital content.
Ensure alignment of branding messaging and design across internal and external platforms.
Serve as liaison to various University departments and health system communications offices.
Operations & Project Management
Maintain editorial and design production schedules.
Manage budgets for marketing communications and development initiatives.
Supervise interns or support staff (as assigned).
Represent the SOM on institutional and external committees.
Qualifications
Minimum Qualifications
Bachelors degree in Communications Marketing Journalism Public Relations or related field.
57 years of professional experience in communications or marketing preferably in higher education academic medicine or healthcare.
Strong writing editing social media design (InDesign in particular) and public speaking skills.
Proficiency with digital tools including CMS email marketing platforms social media scheduling tools and Adobe Creative Suite.
Preferred/Additional Qualifications
Masters degree in Marketing and/or Communications (or extensive professional experience) Public Affairs Health Administration or a related discipline.
Familiarity with health system or medical school operations and clinical environments.
Demonstrated ability to manage complex projects involving multiple stakeholders.
Salary
Commensurate with experience and qualifications listed.
Required Experience:
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
Preparing you for a life filled with meaning and purpose, Methodist University's on-campus and online programs empower students – including active-duty military and veterans – to grow spiritually, academically, and professionally.
