Public Relations Strategist

Des Moines, IA - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Reporting to the Director of Marketing and Public Relations the Public Relations (PR) Strategist will work with a team of creatives digital marketing specialists designers developers and accounts team to devise PR strategies campaigns and tactics. This position will advise clients on crafting and maintaining their brand including messaging tone design and public and analyst relations. The role requires a marketing mind in building appropriate influencer outreach and co-marketing programs for clients. This role has a very high degree of creative freedom and visibility and it requires abilities in multiple areas including social media marketing PR event planning thought leadership content creation and relationship management.

Goals in this position include: driving awareness driving event attendees and influencing public opinion through PR digital marketing and influencer relations.

Responsibilities:

Establish a sustainable strategic approach to PR for client needs based on adding value to media outlets and event managers not just asking for it.
Work with the creative team nurture relationships with influencers and produce effective campaigns
Provide strategic guidance on identifying and engaging with media analysts and influencers
Advise on media budgets and negotiate media ad buys
Provide creative input on brand-level content related to clients messaging
Collaborate with company leaders marketing teammates and other key stakeholders on key projects each quarter.
Identify and build relationships with prominent influencers and thought leaders in our space. Ensure that these relationships benefit both the client and individual.
Remain knowledgeable of internal company marketing initiatives especially major announcements content creation and events.
Match our internal content creation with external influencers who would enjoy receiving it or want to contribute themselves.
Connect with influential media outlets and journalists to place stories about company news and other initiatives.
Assist with event planning including working with vendors event coordinators and design teams for on-site collateral.
Collaborate with prominent client stakeholders including executives to craft and pitch press releases and thought leadership columns.

Requirements:

BA/BS or equivalent working experience in communications marketing or public relations
Previous experience in public relations corporate communications content marketing digital marketing or relationship management.
Skilled in creating editing and promoting written and visual content.
Experience working with a team of creatives and/or public relations and media outreach experts
Creative intuition but able to gut check and course-correct with data as well as report results and optimize using data.
Ideal candidate will have experience pitching crafting and placing content externally through guest blogging or op-ed development and experience with event management and sponsorships.

Road Media Group is a full-service agency offering industry-leading digital advertising brand strategy design email marketing public relations and more.

Before founding Road Media Group our principals generated proven results for dozens of organizations and brands over the last few years including Guess Jeans Pepsi Ford Motor Company MS Tech McWane Inc Atlantic Bottling and many more. Our work prior to founding Road Media Group has been recognized with dozens of industry awards for top quality in the field.

Today our commercial brand management savvy helps our clients run smarter more effective campaigns and our diverse background helps other brands connect with and cultivate audiences on a deeper level. We offer it all with clear up-front pricing and no hidden markups. Ever.

Road Media Groupis committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability age or veteran status.

Goals in this position include: driving awareness driving event attendees and influencing public opinion through PR digital marketing and influencer relations.

Responsibilities:

Establish a sustainable strategic approach to PR for client needs based on adding value to media outlets and event managers not just asking for it.
Work with the creative team nurture relationships with influencers and produce effective campaigns
Provide strategic guidance on identifying and engaging with media analysts and influencers
Advise on media budgets and negotiate media ad buys
Provide creative input on brand-level content related to clients messaging
Collaborate with company leaders marketing teammates and other key stakeholders on key projects each quarter.
Identify and build relationships with prominent influencers and thought leaders in our space. Ensure that these relationships benefit both the client and individual.
Remain knowledgeable of internal company marketing initiatives especially major announcements content creation and events.
Match our internal content creation with external influencers who would enjoy receiving it or want to contribute themselves.
Connect with influential media outlets and journalists to place stories about company news and other initiatives.
Assist with event planning including working with vendors event coordinators and design teams for on-site collateral.
Collaborate with prominent client stakeholders including executives to craft and pitch press releases and thought leadership columns.

Requirements:

BA/BS or equivalent working experience in communications marketing or public relations
Previous experience in public relations corporate communications content marketing digital marketing or relationship management.
Skilled in creating editing and promoting written and visual content.
Experience working with a team of creatives and/or public relations and media outreach experts
Creative intuition but able to gut check and course-correct with data as well as report results and optimize using data.
Ideal candidate will have experience pitching crafting and placing content externally through guest blogging or op-ed development and experience with event management and sponsorships.