Senior Marketing Director, Demand Generation & Customer Acquisition
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Summary of Qualifications
- Expertise in developing and owning demand generation strategy across digital events account-based marketing (ABM) and partner channels
- Proven ability to design and execute integrated multi-channel campaigns that drive qualified leads and new customer acquisition
- Strong analytical skills in optimizing lead-to-opportunity conversion rates and pipeline contribution reporting
- Experience collaborating closely with Sales BDR and cross-functional teams for seamless handoffs and opportunity creation
- Leadership in managing large-scale campaignsemail webinars paid media content syndicationand event/trade show operations
- Advanced knowledge of campaign attribution tracking and closed-loop reporting best practices
- Skill in building targeted acquisition programs for market penetration and net-new customer growth
- Ability to refine ideal customer profiles (ICPs) personas and messaging in partnership with product marketing
- Experience collaborating with Customer Success to maximize customer expansion and retention through lifecycle programs
Position Summary
The Senior Marketing Director Demand Generation & Customer Acquisition is responsible for driving pipeline growth and revenue impact through innovative demand generation programs multi-channel campaigns and customer acquisition strategies. This role leads the strategy execution and optimization of global marketing initiatives to generate high-quality leads accelerate pipeline and support sales in achieving revenue targets.
This position reports directly to the CRO BDR leadership and cross-functional teams to deliver measurable impact across the funnel.
Key Responsibilities
Demand Generation & Pipeline Growth
- Develop and own the demand generation strategy across digital events ABM and partner channels.
- Design and execute integrated campaigns that generate qualified leads and drive new customer acquisition.
- Establish and optimize lead-to-opportunity conversion rates with clear reporting on pipeline contribution.
- Partner with Sales and BDR teams to ensure seamless handoff follow-up and opportunity creation.
Campaign & Program Execution
- Manage large-scale multi-channel campaigns including email webinars paid media and content syndication.
- Lead account-based marketing (ABM) programs for strategic accounts and verticals.
- Drive event operations and trade show strategy ensuring ROI and pipeline creation from every investment.
- Implement best practices for campaign attribution tracking and closed-loop reporting.
Customer Acquisition & Experience
- Build targeted acquisition programs to expand market penetration and drive net-new customer growth.
- Partner with product marketing to refine ICPs personas and messaging for conversion optimization.
- Collaborate with Customer Success on lifecycle programs to maximize expansion and retention.
Leadership & Optimization
- Lead coach and develop a high-performing team focused on measurable outcomes.
- Drive continuous improvement through A/B testing funnel analysis and performance optimization.
- Own key KPIs: Marketing Qualified Leads (MQLs) Sales Qualified Leads (SQLs) pipeline contribution campaign ROI and customer acquisition cost (CAC).
Qualifications
- 10 years of progressive B2B marketing experience with at least 5 years in enterprise software/SaaS demand generation.
- Proven track record of building and executing demand gen strategies that deliver measurable pipeline growth.
- Strong expertise in marketing automation CRM ABM platforms and analytics tools (e.g. HubSpot Marketo Salesforce 6sense Demandbase).
- Deep understanding of buyer journeys lead management and pipeline dynamics.
- Excellent leadership skills with experience managing and scaling teams.
- Strong analytical mindset with the ability to translate data into actionable insights.
- Exceptional communication and cross-functional collaboration skills.
Required Experience:
Director
Key Skills
- Business Intelligence
- Digital Marketing
- Direct Marketing
- Google Analytics
- Network Optimization
- SQL
- Google AdWords
- PMP
- SEO
- Affiliate Marketing
- Creative Thinking
- Search Engine Marketing
- Technical Skills
- Client Management
- Statistical Analysis
