Marketing Manager

Atlanta Georgia

We are seeking a motivated and results-driven Marketing Manager to own the firms marketing strategy execution analytics and growth system. This role blends manager-level leadership with hands-on digital execution. The Marketing Manager will strengthen the firms lead generation pipeline through strategic digital marketing community-facing initiatives and referral network development.

What We Offer You

• Competitive salary: $ (quarterly bonus opportunities)
• Comprehensive healthcare benefits
• Retirement benefits
• Work/Life balance with hybrid options available
• Opportunities to lead creative campaigns and shape new media channels (podcast YouTube etc.)
• A collaborative mission-driven culture that encourages growth and creativity

• Develop and execute quarterly marketing plans aligned with firm growth goals.
• Manage and safeguard brand identity; ensure consistent voice across all channels.
• Oversee and coordinate with vendors (e.g. SEO ads etc.).
• Collaborate with COO and CEO on lead generation ROI tracking and KPI performance.
• Create and manage content calendar (social media reels blog posts newsletters).
• Optimize the firms website landing pages SEO and digital ads.
• Write and design newsletters case highlights community spotlights and digital resources.
• Manage Mailchimp social platforms (IG YouTube etc.) and future podcast/YouTube content.
• Partner with our Community Relations & Outreach Coordinator (CROC) to align outreach digital efforts.
• Support planning and promotion of community events/partnerships.
• Strengthen the firms referral network through strategic touchpoints storytelling and CRM nurturing.
• Track KPIs: new matters cost per lead conversion rates campaign ROI.
• Provide monthly reporting to the COO and the CEO with insights to optimize plans.

• Bachelors degree in Marketing Communications or related field.
• 5 years of experience in marketing (law firm or professional services preferred but not required).
• Proven track record of driving measurable results (leads conversions ROI).
• Strong skills in digital marketing tools: SEO social media email campaigns analytics.
• Excellent writing and design skills for content creation.
• Demonstrated ability to manage vendors coordinate with internal staff and drive accountability.
• Highly organized creative coachable and aligned with our mission: Our Firm Cares.

Required Experience:

Manager