We are seeking a Graphic Designer 3 to join our Boston HQ team reporting to the Director of Global Stores. This role focuses on creating brand-right innovative and scalable marketing plans for Converse stores. You will work cross-functionally with Global Retail Concepts internal Marketing and Design teams business leads and external vendors to deliver impactful retail marketing assets and experiences.
Schedule: Onsite (Monday-Friday 9 AM- 5 PM)
Key Responsibilities:
Retail Marketing Execution
- Translate marketing briefs into comprehensive high-quality assets for Converse stores
- Develop integrated marketing plans guidelines and 365 storytelling across retail formats
- Manage feedback coordinate releases to geographies and provide post-launch insights
Retail Concepts & Store Standards
- Design marketing strategies brand filters zoning priorities and visual standards
- Create assets and training tools for product presentation and visual merchandising standards
- Partner with marketing and training teams to scale standards globally
Store Signage & Promotions
- Manage in-store signage creation and deployment aligned with promotions product hierarchy and CRM initiatives
- Design traffic-driving assets and promotions to enhance store experience and sales
Consumer Engagement & CRM
- Leverage consumer insights to design assets that welcome new customers engage existing consumers and drive repeat visits
- Collaborate with global teams to ensure brand consistency across all consumer touchpoints
Market Visits & Analysis
- Conduct market visits as needed to evaluate marketing execution and competitive insights
- Provide actionable recommendations to improve future retail marketing plans and consumer experiences
Qualifications & Requirements:
- 35 years of marketing experience preferably in retail brand/account marketing
- Strong understanding of retail visual merchandising consumer experience and multi-channel marketing
- Experience with digital marketing platforms (Apps Email SEO Performance Marketing Social Media)
- Proven ability to manage multiple projects budgets and deadlines while maintaining high attention to detail
- Experience leading end-to-end marketing plan development and execution
- Strong written verbal presentation and communication skills
- An analytical mindset with the ability to use data to inform business decisions and optimize marketing
- Bachelors degree or equivalent combination of education and experience
- Ability to travel domestically as required
- Must be located at Converse HQ Boston MA
We are seeking a Graphic Designer 3 to join our Boston HQ team reporting to the Director of Global Stores. This role focuses on creating brand-right innovative and scalable marketing plans for Converse stores. You will work cross-functionally with Global Retail Concepts internal Marketing and Design...
We are seeking a Graphic Designer 3 to join our Boston HQ team reporting to the Director of Global Stores. This role focuses on creating brand-right innovative and scalable marketing plans for Converse stores. You will work cross-functionally with Global Retail Concepts internal Marketing and Design teams business leads and external vendors to deliver impactful retail marketing assets and experiences.
Schedule: Onsite (Monday-Friday 9 AM- 5 PM)
Key Responsibilities:
Retail Marketing Execution
- Translate marketing briefs into comprehensive high-quality assets for Converse stores
- Develop integrated marketing plans guidelines and 365 storytelling across retail formats
- Manage feedback coordinate releases to geographies and provide post-launch insights
Retail Concepts & Store Standards
- Design marketing strategies brand filters zoning priorities and visual standards
- Create assets and training tools for product presentation and visual merchandising standards
- Partner with marketing and training teams to scale standards globally
Store Signage & Promotions
- Manage in-store signage creation and deployment aligned with promotions product hierarchy and CRM initiatives
- Design traffic-driving assets and promotions to enhance store experience and sales
Consumer Engagement & CRM
- Leverage consumer insights to design assets that welcome new customers engage existing consumers and drive repeat visits
- Collaborate with global teams to ensure brand consistency across all consumer touchpoints
Market Visits & Analysis
- Conduct market visits as needed to evaluate marketing execution and competitive insights
- Provide actionable recommendations to improve future retail marketing plans and consumer experiences
Qualifications & Requirements:
- 35 years of marketing experience preferably in retail brand/account marketing
- Strong understanding of retail visual merchandising consumer experience and multi-channel marketing
- Experience with digital marketing platforms (Apps Email SEO Performance Marketing Social Media)
- Proven ability to manage multiple projects budgets and deadlines while maintaining high attention to detail
- Experience leading end-to-end marketing plan development and execution
- Strong written verbal presentation and communication skills
- An analytical mindset with the ability to use data to inform business decisions and optimize marketing
- Bachelors degree or equivalent combination of education and experience
- Ability to travel domestically as required
- Must be located at Converse HQ Boston MA
View more
View less