Content Strategist

Kitchener - Canada

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

The job posting is outdated and position may be filled

Job Summary

About Us:

Ground News is a platform that makes it easy to compare news sources read between the lines of media bias and break free from algorithms.

In a world where political polarization and media distrust are at an all-time high Ground News offers people a better way to stay informed and open-minded. Our mobile app web app and browser extension are home to a community of mindful readers who use our platform to easily see every side of a story and engage with news beyond their filter bubble.

Unlike most news companies our audience and our values do not align with any specific political ideology. Unlike most tech platforms we dont rely on algorithms to keep users on our platform to sell more ads. We are supported by our readers who pay for a subscription to build a more nuanced understanding of the news the world and themselves.

Highlights:

#1 on Product Hunt
#2 on 2025 Apple Design Awards in the Social Impact category
3-time winner of US App of the Day
Winner of Digital News Innovation Challenge by Facebook
Winner of Mobile Apps Showdown at CES

The opportunity: Content Strategist

Were looking for a detail-driven highly organized Content Strategist to streamline and elevate the way we work with creators. Youll oversee the content workflow for 500 monthly creator campaigns ensuring every brief script and piece of messaging is optimized for impact and delivered seamlessly.

This role is at the heart of the Sponsorships Team helping to design content strategy run creative tests and deliver messaging that resonates with new and existing audiences across YouTube Instagram newsletters and emerging platforms.

If you thrive on bringing order to complexity can think strategically while executing flawlessly and love working with high-performing metrics-driven and creative teams this role is for you.

What youll do:

Content Strategy & Workflow:

Partner with Directors to develop and implement a comprehensive influencer content strategy across existing platforms (YouTube Instagram Substack Newsletters).
Build strategies to reach new demographics and explore untapped platforms.
Design and maintain a scalable efficient workflow to manage sponsorship content from ideation to delivery.
Ensure consistent brand voice messaging and quality across all creator collaborations.

Content Testing Messaging & Optimization

Track manage and evaluate creative testing initiatives; including scripts briefs and new messaging experiments.
Coordinate with the Sponsorships team to integrate new content initiatives into the live workflow without disruption.
Collaborate with Influencer Marketing Managers to create edit and refine high-impact creative assets (scripts briefs talking points) for priority campaigns.

Performance & Collaboration

Use performance data and audience insights to inform creative direction.
Maintain positive relationships with internal teams creators and managers to ensure smooth communication and delivery.
Proactively identify opportunities to improve content performance and efficiency.

What youll bring:

Minimum 5 years experience in relevant role.
Proven ability to develop strategy and execute at a detailed operational level.
Creative problem-solving skills backed by a comfort with data-driven decision making.
Strong organizational skills with unwavering attention to detail.
Familiarity with influencer marketing and/or social media advertising best practices.
Excellent copywriting and editing skills with the ability to adapt tone and style.
Comfort working with Google Workspace spreadsheets and CRM tools.

Bonus points:

A background or deep interest in media literacy civic tech or journalism.
Experience working in a high-growth mission-driven startup environment.
Familiarity with Ground News and its mission.

What we offer:

Flexible remote-first work environment.
A mission-driven culture with a small passionate team.
Competitive salary and performance-based incentives.
The opportunity to shape a fast-growing company at the intersection of media and technology.

About Us:Ground News is a platform that makes it easy to compare news sources read between the lines of media bias and break free from algorithms.In a world where political polarization and media distrust are at an all-time high Ground News offers people a better way to stay informed and open-minded...