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Regular or Temporary:

Language Fluency: English (Required)

Work Shift:

Please review the following job description:

Essential duties and responsibilities: Heres a summary of the essential functions for this job. Other duties may be performed both major and minor which arent mentioned below. Specific activities may change from time to time. So heres what we do:

Be the Truist brand voice by championing our verbal identity principles through effective content strategy writing and editing peer review agency consultation ongoing training and education and pair writing with subject matter experts.

Develop and execute content strategies to meet marketing objectives for aligned team(s) and work streams. This could include using research and applying behavioral science principles to determine the appropriate tactics for our various audiences and channels.

Write and edit outstanding copy thats quickly engaging easy to understand on-brand and backed by data and research. Content could be for websites applications emails videos articles reports naming exercises social media ads brochures direct mail and other marketing or service channels.

Collaborate like a great teammate with business partners marketing and brand strategists designers legal and compliance partners and other key stakeholders to deliver distinctive client experiences with compelling content.

Love and champion editorial style by following promoting and adding to grammar and format guidelines to ensure quality consistency and brand alignment across product families within Truist.

Lead with strategic solutions by understanding applying and disseminating content strategies and best practices in cross-functional teams.

Adopt new and existing technology to capture store deliver and preserve Truist content.

Practice quality assurance procedures at each deliverable stage to maintain content integrity and ensure that content meets project specifications and standards.

Required qualifications: The following requirements represent the knowledge skill and/or ability to do the job. Well make reasonable accommodations to help individuals with disabilities perform essential functions. So heres what were looking for:

Bachelors degree in English Marketing Communications Business Administration or related field or equivalent education and related training

5 years of content marketing-related experience or an equivalent combination of education and experience

Excellent writing and editing skills including advertising/promotional/educational copywriting copyediting wordsmithing voice and tone adaptation based on audience and channel

Skills and preferred qualifications thatll help you stand out:

Excellent communication skills including ability to present ideas and solutions in a clear and compelling way

Ability to think strategically and creatively to achieve marketing objectives and optimize the client experience

Specialized content marketing and/or broad knowledge and expertise of principles practices theories and/or methodologies associated with the Marketing discipline (e.g. Marketing Ps Market research analytics digital experiences personalization audience targeting)

Technical proficiency with Microsoft suite and Adobe creative suite

Financial industry experience

Masters degree in English Marketing Business Administration Communications or related field

OTHER JOB REQUIREMENTS / WORKING CONDITIONS

Visual / Audio / Speaking
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
Manual Dexterity / Keyboarding
Able to work standard office equipment including PC keyboard and mouse copy/fax machines and printers.
Availability
Able to work all hours scheduled including overtime as directed by manager/supervisor and required by business need.

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits though eligibility for specific benefits may be determined by the division of Truist offering the offers medical dental vision life insurance disability accidental death and dismemberment tax-preferred savings accounts and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment along with 10 sick days (also prorated) and paid holidays. For more details on Truists generous benefit plans please visit our Benefits site. Depending on the position and division this job may also be eligible for Truists defined benefit pension plan restricted stock units and/or a deferred compensation plan. As you advance through the hiring process you will also learn more about the specific benefits available for any non-temporary position for which you apply based on full-time or part-time status position and division of work.

Truist is an Equal Opportunity Employer that does not discriminate on the basis of race gender color religion citizenship or national origin age sexual orientation gender identity disability veteran status or other classification protected by law. Truist is a Drug Free Workplace.

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