Brand Manager - ICEE & SLUSH PUPPiE
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Job Location:
La Vergne, TN - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Department:
Job Summary
POSITION SUMMARY:
Reporting to the Vice President of Marketing the Brand Manager ICEE & SLUSH PUPPiE assumes a high impact hands-on role developing strategy and leading execution across brand marketing while working side-by-side with the Sales Team to bring demand-driving initiatives to life with customers. As the brand champion and category expert you will uncover growth opportunities create bold marketing plans and build programs that drive awareness trial and loyalty. From developing customer programs to activating partnerships and campaigns to leading sponsorships philanthropic partnerships trade shows and B2B marketing efforts youll deliver results that make a real difference for the business.
ESSENTIAL FUNCTIONS:
- Serve as the brand champion and expert for ICEE and SLUSH PUPPiE ensuring integrity and consistency across all touchpoints.
- Develop and execute annual brand and business plans rooted in consumer insights competitive intelligence and market trends.
- Partner closely with Sales to create and activate customer-specific growth strategies and support key account presentations with compelling brand stories.
- Lead the development of integrated brand campaigns including partnerships promotions and digital/social engagement that drive both brand love and business results.
- Manage and activate key in-market sponsorships (sports entertainment events) and philanthropic partnerships ensuring alignment with brand purpose and delivering measurable impact.
- Partner with Marketing and Sales leadership to develop and execute trade show strategies across our core channels (cinema amusement FEC C-store QSR) ensuring best-in-class presence and engagement.
- Act as the category and channel expert guiding internal and external partners with insights analysis and strategic recommendations.
- Identify and activate new growth opportunities through innovation channel expansion and creative brand engagement.
- Present strategies results and forward-thinking ideas to leadership with clear storytelling and data-driven rationale.
- Contribute to a small entrepreneurial marketing team where flexibility creativity and ownership are key.
COMPETENCIES:
To perform this job successfully the Brand Manager ICEE & SLUSH PUPPiE must be self-motivated able to problem solve detail-oriented and able to stay on task. The requirements listed below are representative of the knowledge skill and/or ability required.
- Entrepreneurial drive and ownership mindset; thrives in a small team making a big impact.
- Strong mix of strategic thinking and executional excellencecan set direction and roll up sleeves to deliver.
- Analytical creative and resourceful; able to translate insights into actionable strategies.
- Exceptional collaboration and communication skills with proven ability to influence across teams and with senior leadership.
- Strong presentation and storytelling skills; able to craft compelling narratives for customers and executives.
- Highly organized agile and energized by a fast-paced evolving environment.
- Passion for consumer-facing channels like cinema amusement FEC C-store and QSR and an ability to understand and activate within them.
EDUCATION AND EXPERIENCE:
- Bachelors degree in Marketing Business or related field (Marketing preferred); MBA a plus.
- 57 years of progressive marketing experience in consumer products food & beverage or related industries.
- Experience collaborating with Sales and/or working directly with customers a plus.
- Experience managing sponsorships partnerships or philanthropic initiatives preferred.
- Experience with trade show strategy and B2B marketing strongly preferred.
- Commitment to continued learning and personal development
- Must possess and maintain a valid Real-ID Drivers License at all times.
Pay from: $80000 - Pay is commensurate with experience education skills and certifications
TRAVEL REQUIREMENTS:
Will require some overnight travel to Trade Shows Meetings and other events.
BENEFITS:
The role includes base/hourly salary Health/Dental/Vision Insurance life Insurance Paid Time-off 401(K) and Stock Purchase Plan.
EQUAL OPPORTUNITY EMPLOYER:
ICEE is an equal opportunity employer and prohibits discriminatory employment actions against and treatment of employees and applicants for employment based on actual or perceived Federal State and local laws that prohibit employment discrimination on the basis of race color age national origin ethnicity alienage religion or creed gender gender identity pregnancy marital status sexual orientation citizenship genetic disposition or characteristics disability or veterans status sex offenses prior record of arrest or conviction genetic information or predisposing genetic characteristic status as a victim or witness of domestic violence sex offenses or stalking and unemployment status.
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
We empower convenience stores, fuel retailers, and EV stations to Price Intelligently and Efficiently. Our easy-to-use software, simple implementation, combined with the most advanced Artificial Intelligence in the industry for pricing, enables our clients to analyze millions of exter ... View more
