OPO Brand Specialist

Miami, FL - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

The job posting is outdated and position may be filled

Job Summary

Current Employees:

If you are a current Staff Faculty or Temporary employee at the University of Miami please click here to log in to Workday to use the internal application process. To learn how to apply for a faculty or staff position using the Career worklet please review this tip sheet.

The Life Alliance Organ Recovery Agency is currently seeking a full time OPO Brand Specialist. The OPO Brand Specialist enhances our brand and builds strong online communities through our various social media and web-based platforms. The OPO Brand Specialist develops and administers social media content that is designed to engage users and create an interactive relationship between the community and LAORA. This position also manages and updates LAORAs web page content

CORE JOB FUNCTIONS

Leads strategy for LAORA social media to achieve marketing targets by supporting overall brand priorities and driving continual engagement with forward-thinking approach.
Acts as champion of new ideas for social media opportunities to propel the brand forward including evaluation of new platforms and potential partnerships.
Works closely with the marketing team to develop social media campaigns that help to achieve corporate marketing goals.
Oversees and approves the content calendars for all social media channels for the LAORA brand including but not limited to Facebook Instagram & Twitter.
Uses strategic data to provide insights and help guide social media communications strategy and business/consumer intelligence.
Runs and develops all social media reports including monthly reports ad hoc reports campaign recaps and influencer performance recaps.
Works with marketing to provide social media data for consolidated business reports.
Creates and manages all influencer campaigns to address business needs.
Works directly with influencers to evaluate negotiate and track performance. Innovates and champion growth driving programs within the organization including potential partnerships.
Develops and executes a comprehensive measurable social media strategy across all relevant social media platforms.
Benchmarks and monitors competitor and industry leaders in social media to apply best practices. Generates growth year-over-year in awareness preference trial and key initiatives for the brand. Represents LAORA to current and potential corporate partners.
Adheres to University and unit-level policies and procedures and safeguards University assets.

This list of duties and responsibilities is not intended to be all-inclusive and may be expanded to include other duties or responsibilities as necessary.

CORE QUALIFICATIONS

Education:

Bachelors degree in relevant field

Experience:

Minimum 2 years of relevant experience

Knowledge Skills and Attitudes:

Skill in completing assignments accurately and with attention to detail.
Ability to work independently and/or in a collaborative environment.
Ability to analyze organize and prioritize work under pressure while meeting deadlines.
Ability to communicate effectively in both oral and written form.

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The University of Miami offers competitive salaries and a comprehensive benefits package including medical dental tuition remission and more.

UHealth-University of Miami Health System South Floridas only university-based health system provides leading-edge patient care powered by the ground breaking research and medical education at the Miller School of Medicine. As an academic medical center we are proud to serve South Florida Latin America and the Caribbean. Our physicians represent more than 100 specialties and sub-specialties and have more than one million patient encounters each year. Our tradition of excellence has earned worldwide recognition for outstanding teaching research and patient care. Were the challenge youve been looking for.

The University of Miami is an Equal Opportunity Employer - Females/Minorities/Protected Veterans/Individuals with Disabilities are encouraged to apply. Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.

Job Status:

Full time

Employee Type:

Staff

Pay Grade:

Required Experience:

Unclear Seniority

Current Employees:If you are a current Staff Faculty or Temporary employee at the University of Miami please click here to log in to Workday to use the internal application process. To learn how to apply for a faculty or staff position using the Career worklet please review this tip sheet.The Life A...