Product Marketing Manager

At Podium our mission is to arm every local business with a complete platform and outcome-driven AI employees that convert leads into real paying customers. Every day millions of workers use our AI lead conversion and communication platform to help them get more leads and make more money.

Our work and focus on helping local businesses thrive has been recognized across the industry including Forbes Next Billion Dollar Startups Forbes Cloud 100 the Inc. 5000 and Fast Companys Worlds Most Innovative Companies.

At Podium we believe in fostering a culture that thrives on hiring and developing exceptional talent. Our operating principles serve as a compass guiding daily behavior and decision-making and ensure we hire people who will thrive at Podium. If you resonate with our operating principles and are energized by our mission Podium will be a great place for you!

The Role

Were looking for a Product Marketing Manager to lead Podiums go-to-market product release and content development efforts across Podiums verticals of focus (e.g. Auto Home Services Medspa). This is a high-visibility high-impact role where you will be a critical driver of Podiums growth. This role is for someone who can turn customer insight into strategy and strategy into content that drives revenue. You love driving coordination across stakeholders defining positioning and executing initiatives with urgency and ownership to get things done.

Youll own go-to-market product release strategy launch execution & enablement and content generation. You should be equally comfortable developing high-level positioning and strategy as you are rolling up your sleeves to write web content and white papers as you are coordinating cross functional launches enabling the field or executing campaigns directly where needed.

Key Responsibilities

Launch & GTM Strategy

• Develop launch positioning messaging and high-level selling strategy.
• Own launch prep and coordination for your verticals; ensuring successful execution.
• Draft enablement materials (sales decks objection handling docs scripts FAQs) and deliver to Sales & CX ahead of launch.
• Own website content/narrative updates pertaining to launches.
• Keep teams aligned on launch timelines & key info (e.g. launch calendars)
• Define & track success metrics for launches and campaigns.

Content & Insights

• Draft marketing materials; emails webinars event materials that accelerate adoption.
• Write high-impact marketing that accelerates growth for launches & evergreen marketing: emails webinars whitepapers trade show speaking decks
• Own customer case study pipeline (use AI to automate) from sourcing to packaging
• Generate vertical-specific claims / proof points from internal data.

• Build and update a vertical messaging framework competitive angles top proof points customer stories and distribute to customer facing teams
• Ensure all communications are anchored in credible data and differentiated value props. Provide feedback and learnings to product teams to influence the roadmap
• Act as the voice of the customer by running frequent customer interviews
• Identify new opportunities for AI to remove friction (e.g. marketing insights bots personalized email generators sales assistant GPTs).

What You Bring

• 4-6 years in product marketing product management enablement GTM product strategy or consulting (B2B SaaS preferred).
• Proven ability to own launches end-to-end: defining positioning creating launch materials managing cross-functional workplans and driving adoption.
• High visibility high ownership operator equally comfortable shaping strategy as you are executing campaigns building content and enabling the field.
• Exceptional communication and organizational skills; able to bring clarity to chaos align stakeholders and present confidently to senior leadership as well.
• Strong storytelling and writing skills: capable of producing decks one-pagers customer stories and thought leadership content that resonates and converts.
• Customer first mindset: demonstrated ability to translate customer insights into differentiated narratives and validate positioning with data interviews and feedback.
• Familiarity with AI workflows (prompting testing iterating) and eagerness to experiment with new tools to scale marketing impact.
• A bias for action urgency and results. Ability to thrive in ambiguity.

Operating Principles

At Podium we hire people who thrive in high-ownership fast-paced environments. We live by our principles: extreme urgency impact over activity founders mentality and raising the bar for each other. If that excites you youll fit right in.