Social Media Analyst

Are you passionate about the power of social media and want to help one of the worlds most iconic fashion brands grow through smarter content and channel strategies 

We are looking for aSocial Media Analystto join theConsumer & Marketing Insights teamat H&M. In this role you will deliver actionable insights and performance reporting to guide our social media teams creative and strategic decisions. Youll play a key role in helping us understand whats working whats emerging and where we have the opportunity to lead in a fast-evolving digital landscape. 

This role sits at the intersection ofdata creativity and culture- supporting teams with the right insights tools and trends to drive reach engagement and brand impact across platforms. 

What Youll Do 

• Analyse social media performanceacross platforms (e.g. Instagram TikTok YouTube etc.) and translate data into clear insights that guide content and platform strategies. 
• Report on key metricssuch as reach engagement follower growth and content performance enabling data-driven decisions on what to scale stop or try. 
• Monitor social media and cultural trends identifying emerging formats behaviors and viral topics to help H&M stay relevant and ahead of the curve. 
• Support the adoption of tools and reporting frameworks and contribute to developing best practices for creative optimization and measurement. 
• Collaborate closelywith the social media team and other marketing stakeholders to align insights with brand and content goals. 

Qualifications :

Who You Are 

We believe you are as comfortable in dashboards as you are in creative brainstorms combining technical skills with a deep understanding of how culture moves online: 

We are looking for people with... 

• Proven experience insocial media analytics with a strong grasp of performance optimization and platform KPIs. 
• Solid knowledge ofmajor social platforms their content formats algorithms and audience behaviors. 
• Skilled in usinganalytics toolsto gather insights (e.g. native platform tools third-party reporting solutions). 
• A strong interest infashion culture and digital trends with a keen eye for whats next. 

And people who are... 

• Great communicators with the ability to turn data into insights and share them clearly with cross-functional teams. 
• Highly organised self-sufficient and able to manage multiple requests in a fast-paced environment. 

Additional Information :

This is a full-time position based in Stockholm reporting to theConsumer & Marketing Insights Manager. You will work in close collaboration with the global social media team and other key functions within Brand Content and Media. 

 Apply by sending in yourCV and portfolio in Englishas soon as possible. Due to data policies we only accept applications through our career page.    

WHO WE ARE  

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design affordable prices and sustainable solutions. We want to liberate fashion for the many and our customers are at the heart of every decision we make.  
 
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together we want to use our power our scale and our knowledge to push the fashion industry towards a more inclusive and sustainable future.   

WHY YOULL LOVE WORKING HERE 

At H&M Group we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.  

• 25% Staff discount on all our H&M Group brands both in stores and online (H&M COS Weekday Monki H&M HOME & Other Stories and ARKET).  
• H&M Incentive Program HIP. Learn more about the programhere.  
• In addition to our global benefits our local markets offer different competitive perks and benefits. (Example: Competitive compensation for your dedication and long-term commitment. A day off on your birthday to relax and celebrate your special day. Special gift to celebrate the birth of your child etc.)  

JOIN US  

Our uniqueness comes from a combination of many things our inclusive and collaborative culture our strong values and opportunities for growth. But most of all its our people who make us who we are.  
 
Take the next step in your career together with us. The journey starts here.  

We are committed to a recruitment process that is fair equitable and based on competency. We therefore kindly ask you to not attach a cover letter in your application. 

Remote Work :

No

Employment Type :

Full-time