Demand Gen Lead
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Job Location:
San Francisco, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Department:
Job Summary
Demand Gen Lead (Remote-US)
About StackOne
StackOne is the universal integration layer for modern SaaS products. Weve raised $24m in 2 years and were backed by top tier investors like Google Ventures and Workday Ventures.
Our unified API platform lets vendors ship hundreds of native white label integrations in days not months by abstracting away dozens of disparate third party APIs into a single normalized interface. On top of those APIs we provide AI Agent Actions so customers can build agentic workflows without wrangling OpenAPI specs.
StackOne sits behind the scenes as an embedded iPaaS: SOC 2 compliant multi-tenant and invisible to end users powering integrations for future-of-work SaaS categories such as HR Compliance and AI Agents.
Our customers are established B2B SaaS companies that:
Sell to mid market and enterprise buyers
Are building AI Agents in the near future
Need deep native integrations to win competitive deals and power their product
Value time to integration over building connectors in house
We typically close OEM and embedded licensing deals multi-year (1 to 3 year) contracts five to seven figure TCV with a strong land and expand model. Key buyer personas are the CPO and CTO.
Role overview
As Demand Gen Lead for StackOne you will build run and continuously optimize the engine that drives both net-new demand and customer expansion. Reporting directly to our VP Sales you will combine AI-powered workflow automation data enrichment and writing compelling content to activate the entire buyer journey from first touch to expansion. You will own our Account-Based Marketing (ABM) strategy end-to-end and partner cross-functionally with Sales RevOps Product Marketing and Customer Success to design GTM motions that drive the demand and growth of our company. Moderate travel (10-20 %) for key customer partner and industry events.
Your responsibilities
Design & own the demand engine: architect multi-channel programs (inbound outbound paid partner community) that convert ICP accounts into pipeline leveraging AI for audience targeting lead scoring and workflow automation.
Lead ABM strategy: define target-account tiers intent signals and personalised plays; align with Sales and CS on orchestrated outbound and expansion moments.
Content as fuel: write and commission product-led stories (case studies demos benchmarks) that resonate with technical and business personas across the funnel.
Data enrichment & insights: stitch first- and third-party data to maintain a 360 degrees account view; track funnel health CAC conversion and velocity sharing weekly dashboards with execs.
Growth Experiment & iterate: run A/B and multivariate tests on channels messaging and offers; build a backlog of hypothesis-driven growth experiments with clear success metrics.
Partner cross-functionally: work alongside Product Marketing to create content with RevOps to ensure tooling and attribution are world-class with Customer Success to surface upsell triggers and with Sales to improve the feedback loop.
Scale systems: Leverage our stack (Attio Clay Amplemarket and other AI tools) and recommend new tools to raise ROI.
Leadership: Manage freelancers and agencies as needed to generate and scale the growth engine.
Core qualifications
5-8 years in B2B SaaS demand generation growth with demonstrable ownership of ABM programs PLG and full-funnel revenue impact.
Proven track record of building demand engines that moved ARR from low- to high-single-digit millions (or similar Series A->B trajectory).
Hands-on with Attio or similar CRM intent & enrichment platforms paid social/search and analytics/BI; fluent in AI-driven campaign orchestration.
Data-obsessed: comfortable with SQL/Sheets cohort analysis CAC:LTV and attribution modelling.
Skilled storyteller who can translate technical value props into compelling narratives for developers ops teams and economic buyers.
Strong project-management & collaboration chops; you thrive in fast-moving ambiguity-tolerant environments.
Bonus points
Experience marketing API / infrastructure or DevOps tooling to technical audiences.
Familiarity with revenue experimentation platforms and AI agents.
Background in running field-marketing or community-led events for account engagement.
Benefits
25 days PTO 1 additional day holiday per year of tenure
Equity participation through our employee stock option plan
Health dental and vision insurance100% covered for employees
Access to wellness fitness and lifestyle discounts
$1200 home office setup allowance $600 annual top-up
Annual company retreat in sunny destinations (past trips: Spain & Portugal)
Join one of Europes fastest-growing startups
Work with a veteran team of ex-employees of Google Microsoft Oracle Coinbase JP Morgan and more
Key Skills
- Forecasting
- Microsoft Access
- Math
- SAP
- Supply Chain Experience
- Analysis Skills
- SAP APO
- SAP Supply Chain Management
- Production Planning
- SAP ERP
- ERP Systems
- MRP
About Company
One integration platform, two powerful interfaces: Unified APIs for SaaS products, and AI Agent Actions. Ship hundreds of integrations in days.
