Product Marketing Manager – AI

Lightricks an AI-first company is revolutionizing how visual content is created. With a mission to bridge the gap between imagination and creation through AI technology we bring cutting-edge products to the creative and business spaces.
Our advanced AI photo and video generation models including our open-source LTXV model power our apps and platforms: Facetune LTX Studio LTX Scaler Photoleap and Videoleap enabling creators and brands to leverage the latest research breakthroughs offering endless control over their creative potential. Our influencer marketing platforms Popular Pays provide influencers with the ability to scale their content and monetize their work while offering brands opportunities to expand their reach through tailored creator partnerships.

The Team & Role

Were seeking a Product Marketing Manager (PMM) to own the go-to-market strategy positioning product storytelling and community-facing presence of LTXV - our open-source foundation model for generative video. This isnt your typical PMM role. Youll be helping define a new category at the intersection of AI video and creativity - working with some of the most powerful video generation tech in the world.

Your mission: drive understanding adoption and engagement across a range of technical and creative audiences - from indie hackers and dev teams to creative coders AI artists and enterprise partners. Youll help them see not just what LTXV can do but what they can build with it.

Youll serve as the connective tissue between marketing product partnerships and R&D - translating complex model capabilities into sharp positioning compelling narratives and strategic growth opportunities. This role reports directly to the VP of Marketing (based in Israel) and collaborates closely with global teams across Tel Aviv New York Chicago and London.

What Youll Be Doing

• Define how LTXV shows up across all touchpoints: GitHub Hugging Face developer docs demo videos keynote decks and thought leadership content.
• Translate technical model updates (e.g. new versions fine-tuning capabilities inference speedups) into marketing and partner-ready narratives.
• Lead GTM for new LTXV features capabilities and integrations
• Own the launch playbook: messaging content community drops developer activations and cross-functional alignment.
• Produce and distribute high-quality content that showcases LTXVs capabilities: explainer videos technical blog posts case studies and live demos.
• Collaborate with comms social and creative to amplify key narratives across owned and earned channels.
• Elevate LTXVs role in the broader AI and creative tooling conversation - identifying moments to show up with authority and originality.
• Track emerging trends in AI video - and translate them into strategic opportunities.
• Monitor competitor model releases developer behavior and creative workflows to inform positioning and roadmap.
• Be the voice of the user across teams - from developers fine-tuning LTXV to creators exploring motion design.
• Ensure LTXV marketing aligns with the broader Lightricks brand product narratives and go-to-market strategies.

Your skills & experience

• 3 years in product marketing ideally at the intersection of AI developer platforms or creative tools.
• Proven track record of leading go-to-market efforts and driving adoption for technical products - from early positioning to post-launch growth.
• Strong understanding of AI/ML fundamentals particularly generative models (diffusion transformer hybrids) open-source dynamics and developer ecosystems.
• Clear sharp storytelling instincts - especially when translating complex model capabilities into compelling strategic narratives.
• Deep empathy for technical and creative users - you can switch gears between ML researchers indie devs and motion designers without losing context or credibility.
• Bonus: experience marketing to dual audiences (e.g. builders and end users) or across multiple channels (GitHub Hugging Face keynote stages and consumer apps).
• High bar for content and UX - whether its a model README a developer demo or a product explainer you care how things show up in the world.
• Strong operational instincts - you can manage cross-functional campaigns drive momentum across global teams and keep projects moving without hand-holding.
• Comfortable navigating ambiguity iterating fast and making smart bets in emerging spaces.
• Passion for shaping the future of creative AI - and a builders mindset to help make it real.
  
  

Why Lightricks

• Expected salary range for this role is $110000-$140000
• Stock options
• Health/dental/vision with majority of premiums paid by the company.
• 401k with company match. (Up to 4%)
• $3000 per year provided for lunch.
• $1000 Yearly Learning Development and Wellness budget.
• 21 Days of PTO.
• Birthdays off! Take a free day off during your birthday month to celebrate.
• Talented teammates and a strong work culture supporting a healthy work-life balance.

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Required Experience:

Manager