Marketing, Manager

Why the Partnership
When you join the Greater Houston Partnership you get the opportunity to work with an organization helping guide the future of the Houston region. Our team of professionals work across multiple disciplines including: Economic Development (Regional and International) Executive Finance & Accounting Marketing & Communications Member Engagement Public Policy Regional Workforce Development Research Resources and the Center for Houstons Future.

The Greater Houston Partnership works to make Houston one of the best places to live work and build a business. As the economic development organization for the region the Partnership champions growth across 12 counties by bringing together business and civic-minded leaders who are dedicated to the areas long-term success. Representing more than 900 member organizations and approximately one-fifth of the regions workforce the Partnership is the place companies come together to make an impact.

We look forward to telling you more about the organization and helping determine if a career with the Partnership is right for you!

Today We Are Looking For

The Marketing Manager is responsible for contributing to and executing strategic marketing and communications efforts that drive member retention acquisition and engagement through targeted campaigns and promotion. This role leads marketing activities that promote and support the Greater Houston Partnerships member lifecycle including onboarding value proposition communications and core member programs. The manager will collaborate cross-functionally with internal teams to ensure that marketing activities align with organizational goals elevate the member experience and reinforce the Partnerships value to members.

Primary Duties and Responsibilities

The following responsibilities are essential to job performance:

• Participate in the development and lead the execution of integrated marketing and communications campaigns that drive member engagement retention and acquisition.
• Create tailored messaging and collateral for member lifecycle campaigns and programming including email print and web content that supports participation and strengthens awareness.
• Manage marketing strategies for member-engagement programs and other onboarding or engagement efforts.
• Partner with the Membership teams to ensure alignment between marketing efforts and member growth strategies.
• Oversee email marketing execution related to member campaigns in coordination including managing timelines segmentation and performance tracking.
• Support the production of personalized or tiered communications that reinforce the value of membership and encourage deeper involvement.
• Coordinate with the content media team to implement organic and paid campaigns that increase visibility of member programs and benefits.
• Assist in the development of video and multimedia content that supports member storytelling and program promotion.
• Utilize business data and CRM systems to target and tailor campaigns that support strategic goals for member engagement and growth.
• Measure analyze and optimize marketing initiatives to improve performance and member satisfaction.
• Collaborate with the Digital Content and Creative teams to create compelling assets that support membership campaigns.
• Track success metrics for all campaigns.
• Guide all deliverables through the organizations routing and review process.
• Effectively interface with partners across the organization.
• Work with confidential matters.
• Other duties as assigned.

Knowledge Skills and Abilities

The following knowledge skills and abilities are desirable for job success:

• Energetic and passionate about Houston.
• Excellent writing and speaking ability.
• An aptitude for selling ideas.
• Strong working knowledge of email marketing trends and best practices.
• Excellent written communications skills required; composition writing grammar and spelling.
• Experience in project management; ability to work in a high-volume communications environment with tight deadlines and fast turnarounds.
• Proficiency with Marketing Cloud or similar email marketing platform
• Familiarity with working with Salesforce or similar customer relations management systems
• Possess a proven track record that demonstrates public relations and business-to-business marketing skills.
• Possess a working knowledge of event marketing trends and best practices.
• Excellent verbal written analytical presentation and interpersonal skills.
• Preference for working with internal and external contacts at all levels.
• Ability to prioritize simultaneous assignments.
• Ability to work in a team environment.
• Executes with excellence by consistently delivering promises to the highest standard.
• Ability to exercise mature judgment and tact.
• Professional appearance
• Collaborative both internally and externally; works with others to achieve common goals.
• Advanced level proficiency in Microsoft PowerPoint Word and Excel.
• Nimble/Flexible to work some overtime and/or work on additional projects as necessary.

Education Requirements

Bachelors degree in Marketing Communications or a related field.

Required Experience

3 years of experience in marketing communications or engagement strategy; membership-based or nonprofit organization experience preferred.

Physical Requirements

• Good vision and hearing acuity (with adaptive aids if necessary).
• Manual dexterity and skillful use of computer keyboard.
• Physical exertion includes bending pushing standing and walking. Must be able to move or lift approximately 25 pounds on occasion.

Mental and Aptitude Requirements

• Job requires the ability to hear see and talk; analytical conceptual problem-solving planning and decision-making skills.

Safety Requirements

Adhere to the office safety policies and procedures.

The Greater Houston Partnership is an Equal Opportunity Employer. Applicants and employees are treated without regard to such factors as race color religion sex national origin disability veteran status or any other reason prohibited by law.