Senior Product Manager, Customer Data Platforms
Senior Product Manager, Customer Data Platforms
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Job Description
Candidates for this position are preferred to be based in Bengaluru India and will be expected to comply with their teams hybrid work schedule requirements.
Who We Are
Wayfair believes everyone deserves a home they love and that furnishing your home should be a source of fun not frustration. Our Product team plays a crucial role in delivering on this vision by developing best-in-class platforms and systems that enable personalized scalable and impactful customer experiences across our global business.
The Customer Identity & Understanding team is building the foundational systems that power Wayfairs personalization and targeting capabilities. Our mission is to deeply understand who our customers are even before they log in and make that intelligence actionable across the company. We develop the core Customer Data Platform (CDP) including identity resolution cross-device and cross-session stitching feature engineering pipelines for machine learning and geo-based inference engines to personalize for every customer including in cold-start scenarios.
We are looking for a Senior Product Manager who thrives at the intersection of data platforms machine learning and customer-centric strategy. Youll define the product roadmap for customer data collection and activation balancing long-term architectural bets with high-impact applications that power recommendations marketing and broader shopping experiences. Youll work closely with Engineering Data Science Analytics and teams across Wayfair to unlock scalable privacy-aware insights about our customers.
You are a technical systems thinker with a strong product sense excellent communication skills and the ability to translate messy customer signals into clean high-signal data products.
What Youll Do
- Define and execute the roadmap for Customer Identity & Understanding including:
- Our deterministic and probabilistic identity graph enabling persistent recognition of customers across devices browsers and sessions
- The customer feature platform powering personalization and ML model features across surfaces (Search Recommendations Marketing etc.)
- Enrichment pipelines for geo-based personalization cold-start user inference and audience understanding
- Partner with engineering to make architectural tradeoffs that balance long-term scalability data quality and time-to-impact
- Drive alignment across partner teams on data definitions customer segmentation needs and attribution approaches
- Collaborate with legal privacy and security teams to ensure all identity solutions are built with privacy-by-design principles
- Evangelize customer intelligence as a strategic differentiator for the business tying your roadmap to downstream metrics (CTR CVR AOV LTV)
- Translate stakeholder needs into well-scoped platform enhancements that are modular reusable and performance-aware
- Establish and track KPIs for data completeness freshness uniqueness and downstream business usage
What youll Need
- 7 years of product management experience ideally building data or ML platforms or leading identity resolution or CDP-type initiatives
- Strong technical acumen: you can converse comfortably with engineers about architecture data pipelines APIs and event tracking
- Demonstrated experience designing and shipping products that unlock ML feature engineering or personalization capabilities at scale
- Working knowledge of probabilistic matching cookie/device stitching and geo-IP or cold-start inference approaches
- Comfort operating in ambiguous problem spaces with many stakeholders and interconnected systems
- Excellent communication and influence skills you can align execs engineers and analysts alike with a crisp vision and clear priorities
- Hands-on experience with SQL experimentation frameworks and debugging data integrity issues
- Bachelors degree in a technical or analytical field preferred (e.g. CS Engineering Math or Economics)
About Wayfair Inc.
Wayfair is one of the worlds largest online destinations for the home. Whether you work in our global headquarters in Boston or in our warehouses or offices throughout the world were reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving we are confident that Wayfair will be home to the most rewarding work of your career. If youre looking for rapid growth constant learning and dynamic challenges then youll find that amazing career opportunities are knocking.
No matter who you are Wayfair is a place you can call home. Were a community of innovators risk-takers and trailblazers who celebrate our differences and know that our unique perspectives make us stronger smarter and well-positioned for success. We value and rely on the collective voices of our employees customers community and suppliers to help guide us as we build a better Wayfair and world for all. Every voice every perspective matters. Thats why were proud to be an equal opportunity employer. We do not discriminate on the basis of race color ethnicity ancestry religion sex national origin sexual orientation age citizenship status marital status disability gender identity gender expression veteran status genetic information or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice ( If you have any questions or wish to exercise your rights under applicable privacy and data protection laws please contact us at.
Required Experience:
Senior IC
Employment Type
Full Time
