Head of Social Strategy

Job Title: Head of Social Strategy
Company: More Than Cars

If you can reverse-engineer virality and you actually understand how algorithms behave beyond tips & tricks we need to talk.

More Than Cars is redefining how the retail automotive industry shows up in culture. That means more than just being activeits a movement. Were looking for a Head of Social Strategy to take our already-in-motion social presence and turn it into a strategic growth engine across channels.

Youll drive both brand and personal profiles (yes the founders too) grow our audience through sharp strategy and keep us out of the posting to post trap. If you get excited by the psychology behind a scroll-stopper or analyzing a drop-off graph on Reels youll thrive here.

Who We Are
Were a fast-moving high-output team of creators writers operators and auto industry culture-shifters. We tell stories people actually want to watch and we move quickly when the moment hits. Now we need someone to own the why when and how of it all.

We dont need a scheduler. We need a strategic weapon.

The Gig Is:

• Develop and track meaningful growth from social media activity

• Lead social strategy across all platforms: LinkedIn Instagram YouTube TikTok Threads X and whats next.

• Build growth plans for both brand and personal executive accounts (and know how they differ).

• Analyze report and iterate on content performance weekly; what worked what didnt and why.

• Collaborate with content marketing and creative teams to align brand voice and performance goals.

• Turn editorial plans and cultural trends into social-first executions.

• Provide real-time guidance when the internet shifts so we can pivot quickly.

• Oversee social aggregator tools to optimize publishing and analysis.

• Write compelling captions headlines and micro-content that drive engagement and affinity.

• Light editing of short-form video content (cutdowns reels and remixing).

• Stay deep in creator culture. If youre not already following MrBeast Gary Vee and Colin and Samir youre not the one.

You Are:

• Someone who spends many hours a day on a variety of social platforms

• Social native not just social fluent; you feel what works and why.

• Deeply analytical and you back up vibes with data.

• An exceptional writer with a flexible tone and thumb-stopping creativity.

• Experienced across tools like Later Buffer Sprout or SocialPilot.

• Confident editing reels and short-form video in platforms like CapCut or Adobe Rush.

• Obsessive about creators and the future of social media (you treat it like your second language)

• Fast-moving decisive and able to manage last-minute changes without chaos.

• Collaborative across departments but not afraid to own the outcomes.

Salary:
Starting at $80000$90000 per year depending on experience and results youve driven.

Sweet Benefits:

• Employer-contributed health dental and vision insurance

• Life Insurance

• 401(k) with employer match

• Unlimited paid time off

• Bleeding edge hardware and software access

• Positive work environment at our headquarters in Syracuse NY

• Opportunity to travel to industry events from time to time

Working hours:
You must be able to commit to a full-time work schedule which is 40 hours per week within the range of 8am7pm ET business hours MondayFriday.

Ready to launch this thing into orbit
Upload your resume social handles and 23 recent examples of strategy or accounts youve owned at our online application portal.

Thats it.
More Than Cars is an Equal Opportunity Employer. We provide equal employment opportunities to all team members and job applicants regardless of gender race age ability religion or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and need to request an accommodation please let your recruiter or interviewer know.

Were building a brand that sees everyone.

Note: this role is currently open to candidates based in the United States who do not require visa sponsorship.