Product Marketing Manager

At Rectangle Health we believe that our team members are our most important asset. We grow our team by hiring best-in-class talent. We encourage all employees to contribute their individual talents and ideas to strengthen our team our brand and our services. We promote a culture that serves to empower and motivate employees beyond the standard corporate rhetoric one might see on motivational posters. Employees understand their individual roles in serving our customers and this clarity of purpose encourages high job performance.

Position Overview

AtRectangle Health the Product Marketing Manager leads go-to-market strategy and owns our competitive intelligence program. This person positions our platform to grow pipeline and drive adoption and retention within our customer base. The Product Marketing Manager is a strategic thinker and product expert who uses market research and competitive analysis to create compelling messaging that stands out in a crowded market enabling sales and customer teams and executing initiatives that drive product adoption and customer growth. In addition to the Marketing team you will regularly collaborate with Product Customer teams and Sales.

For Full-Time Employees we offer:

• Competitive health dental and vision benefits
• Guardian Hospital Indemnity coverage
• Life & LTD
• 401(k) matching up to 3%

Primary Job Duties:

• Own and articulate differentiated product positioning and messaging for our solutions.
• Be the expert on our buyers who they are how they buy and their key buying criteria.
• Create and maintain product collateral (presentations product videos web copy etc).
• Position Rectangle Healths products and features including developing and maintaining our key differentiators value propositions and messaging.
• Develop product positioning messaging and core use cases / case studies within each targeted vertical.
• Lead the competitive intelligence program including research analysis and dissemination of insights (battlecards competitive training and presenting findings to leadership and cross-functional stakeholders).
• Collaborate with Product and Strategy teams to inform product roadmaps based on industry trends and competitor movementsproduct launches pricing changes partnerships messaging etc.
• Work with Product to coordinate and lead product launches.
• Enable our sales teams with materials such as objection handling pitch decks one-pagers stats and training sessions that improve conversion rates.
• Support the Enterprise Sales team by developing custom positioning and materials to engage target accounts as needed.
• Partner with demand generation teams to create campaigns that drive awareness lead generation and customer engagement. Work closely with design to optimize marketing assets for conversions.
• Collaborate with relationship managers support and customer marketing to ensure successful product adoption.
• Define and track key performance metrics related to product marketing effectiveness and use data-driven insights to optimize messaging launches and resources.

Minimum Qualifications:

• 5 years of product marketing experience in B2B SaaS ideally in healthcare payments or revenue cycle management functions in healthcare.
• Proven experience running or contributing to competitive intelligence programs market research and customer insights gathering.
• Exceptional storytelling writing and presentation skills.
• Experience successfully extracting value-based messaging from technical product specs; experience in content marketing.
• Experience developing and presenting different types of content (one-pagers sales decks website content and demo videos)
• Highly motivated results-driven acts tactically.
• Excellent collaboration skills with cross-functional teams especially Product Sales and Marketing.
• Familiarity with product-led growth or sales-assisted go-to-market strategies is a plus.
• Strong project management skills and the ability to work in a fast-paced environment with shifting priorities.

About Us:

Rectangle Health a leading financial technology company empowers medical dental and specialty practices with seamless and secure technology to drive revenue by increasing patient payments and streamlining practice management and payment processing. Since 1992 the companys innovative solutions have reduced administrative burden and rebalanced the ledger for its thousands of healthcare providers in the U.S. reliably processing billions of dollars in payments annually.

New York pay range

$110000 - $135000 USD plus bonus

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