Brand Experience Senior Manager
Brand Experience Senior Manager
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
At GE Appliances a Haier company we come together to make good things for the fastest-growing appliance company in the U.S. were powered by creators thinkers and makers who believe that anything is possible and that theres always a better believe in the power of our people and in giving them the freedom to explore discover and build good things together.
The GE Appliances philosophy backed by three simple commitments defines the way we work invent create do business and serve our communities:we come togetherwe always look for a better way andwe create possibilities.
Interested in joining us on our journey
The Brand Experience Senior Manager is a high-impact hybrid strategy-and-execution role responsible for bringing the GE Appliances brand to life through immersive storytelling and memorable experiences. This individual leads the development and execution of our most visible brand activationsincluding flagship trade shows branded environments and consumer-facing experiencesto drive awareness deepen engagement and reinforce our brand promise.Acting as the connective tissue between product marketing PR social creative and merchandising teams this role ensures every event reflects our business priorities and brand identity with precision and purpose. The ideal candidate is a strategic thinker with a maker mindsetcomfortable translating bold ideas into seamless execution while managing multiple complex projects under tight timelines.
Position
Brand Experience Senior ManagerLocation
USA Louisville KYHow Youll Create Possibilities
Key Responsibilities:
Brand Experience & Event Strategy (85%)
Lead strategy development and planning for major trade shows and brand activations (e.g. KBIS AHR AAHOA NECO) ensuring alignment with brand business and customer objectives.
Own creative brief development messaging architecture and storytelling strategy for each activation in close partnership with cross-functional teams.
Oversee project timelines resource allocation budgets and operational logistics to deliver high-impact on-brand experiences on time and on budget.
Partner with talent training and demo teams to ensure show-floor activations are engaging technically sound and aligned with product priorities.
Manage creation and execution of all show-related documentation including run-of-show registration workflows senior leader briefings and post-show recaps.
Serve as the central point of contact for executive-level engagements and internal stakeholder alignment throughout the event lifecycle.
Coordinate planning and execution for event-related content capture (video photo social media) partnering with suppliers and internal teams to ensure timely feedback and delivery of final assets.
Partner with the lead generation communications PR and advertising teams to develop integrated campaigns that amplify event moments across multiple channels.
Oversee trade show housing processes exhibitor badge registration and VIP attendee management in collaboration with event team admins and external vendors.
Create and present senior leadership recaps and performance reports post-show consolidating KPIs insights and partner impact.
Maintain oversight of exhibit inventory and warehouse management strategy to ensure optimal utilization and readiness of assets.
Collaborate with sourcing teams on vendor selection RFQ processes and identifying new supplier opportunities.
Partnership Development & Industry Insights (15%)
Identify and manage strategic partnerships that align with our brand event objectives and broader marketing initiatives.
Develop scalable frameworks to evaluate and activate event sponsorships and co-branded partner activations.
Stay current on CPG and experiential marketing trends technologies and consumer behavior shifts to inform strategy and inspire innovation.
Leverage insights to identify new opportunities that extend the brand experience beyond traditional event environments.
What Youll Bring to Our Team
Minimum Requirements:
Bachelors degree in Marketing Communications Business or a related field.
7 years of experience in brand experience experiential marketing trade show management or creative project leadership.
Demonstrated success managing large-scale branded activations or consumer events from strategy through execution.
Proven ability to manage cross-functional teams external vendors and executive stakeholders with professionalism and clarity.
Strong creative acumen and storytelling instincts; experience translating business goals into engaging brand narratives.
Exceptional organizational skills with the ability to prioritize and juggle multiple high-profile initiatives simultaneously.
Strong written and verbal communication skills including executive-level presentation capabilities.
Comfortable working in a high-visibility fast-paced environment with competing deadlines and evolving priorities.
Working Conditions
This role is based at GE Appliances global headquarters in Louisville KY.
Must be able and willing to travel up to 30% of the time for on-site event planning and execution.
Occasional evening or weekend work required during peak event periods.
#LI-DL1
Our Culture
Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued connected and empowered to contribute while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.
This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard valued and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging purpose and engagement. Reflect the diversity of the communities we serve through our workforce products and practices.
By further embedding Zero Distance into our People and Culture framework we will continue to build a deeply connected organization. We are cultivating a culture of engagement belonging and connection because while attracting new talent remains a priority retention is a cornerstone of our strategy.
GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual team and organization.
GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race color religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other characteristics protected by law.
GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S
If you are an individual with a disability and need assistance or an accommodation to use our website or to apply please send an e-mail
Required Experience:
Senior Manager
Employment Type
Full-Time
