Ranger Brand Manager
Ranger Brand Manager
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1 Vacancy
Job Description
The Ranger Brand Manager is primarily responsible for driving market success of the Ford Ranger. Key responsibilities include developing price strategies providing marketplace insight to inform customer incentives and optimizing scheduling to meet sales share revenue and profit targets.
The Brand Manager will also lead go-to-market launch plans ensure brand alignment across all materials and act as the voice of the customer providing insights on consumer and market trends. A crucial aspect of the role is maintaining expert knowledge of the midsize pickup segment and competitive landscape collaborating extensively with various internal teams like Retail Marketing Field Operations and Finance as well as external agencies to ensure cohesive brand messaging and to achieve business objectives.
Responsibilities
What youll do
- The Ranger Brand Manager must deliver market equation objectives: Sales Share Revenue EBIT
- Lead model year price strategy / market equation development with the MS&S Controllers Office
- Partner w/ Retail Marketing to set and adjust customer incentive actions that deliver sales and share objectives
- Assess commodity / feature take rates to ensure fastest selling configurations are in the market to improve turn rates
- Lead efforts to improve mix rates and capture revenue opportunities
- Partner with Field Operations and Retail Education & Training (RE&T) to address ongoing needs of our Dealers and Field team
- Develop and execute go-to-market launch plans in collaboration with Marketing and Product Communications teams and agencies
- Lead brand input into model year changeover process to ensure all consumer- and dealer-facing materials align with the Ranger brand and product priorities
- Work collaboratively with paid and earned communications teams to ensure all tactics are aligned with agreed messaging priorities
- Be the Voice of the Customer: recognized as the subject matter expert on Ranger consumer/dealer/market insight to Contests & Incentives Finance Field Operations RE&T and Ford Credit as well as external agency partners
- Maintain subject matter expertise for Midsize Pickup segment and competitive set; must be the most knowledgeable person in Marketing on the segment and current competitive actions
- Provide marketplace insight to Product Marketing in strategy / cycle plan development
- Support program volumes process
Qualifications
Youll have
- Bachelors degree in Marketing Business or a related field
- 5 years of experience in brand management product marketing or a related discipline
- Strong analytical skills with the ability to interpret market and consumer data
- Experience collaborating with cross-functional teams (e.g. Marketing Sales Finance)
- Excellent communication skills and ability to craft customer-focused messaging
- Strong project management and organizational abilities
Even better you may have
- Masters degree in Business Administration (MBA) or Marketing
- Automotive industry experience preferred
- Proven track record in developing pricing strategies and managing product launches
- Deep knowledge of go-to-market planning and competitive landscape analysis
- Experience working with external agencies and managing integrated marketing campaigns
- Familiarity with customer incentive planning and sales forecasting
- Strong understanding of brand positioning and alignment across channels
- Ability to translate consumer insights into actionable strategies
- Field experience preferred
Key Leadership Behaviors
Proactive Leader Influencer Ability to multi-task
Studious Good listener Team Player
Learner Creative Smart Work Ethic
You may not check every box or your experience may look a little different from what weve outlined but if you think you can bring value to Ford Motor Company we encourage you to apply!
As an established global company we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe or keep you close to home Will your career be a deep dive into what you love or a series of new teams and new skills Will you be a leader a changemaker a technical expert a culture builderor all of the above No matter what you choose we offer a work life that works for you including:
Immediate medical dental vision and prescription drug coverage
Flexible family care days paid parental leave new parent ramp-up programs subsidized back-up child care and more
Family building benefits including adoption and surrogacy expense reimbursement fertility treatments and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays including the week between Christmas and New Years Day
Paid time off and the option to purchase additional vacation time.
This position is a leadership level 6.
For more information on salary and benefits click here: sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race religion color age sex national origin sexual orientation gender identity disability status or protected veteran status. In the United States if you need a reasonable accommodation for the online application process due to a disability please call 1-.
Onsite work of up to four days per week may be required for candidates within commuting distance of a Ford hub location. #LI-Hybrid
Required Experience:
Manager
Employment Type
Full-Time
