Social Media Manager
Social Media Manager
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Job Description
Job description
Short facts about us:
We are a global remote-first team of 150 people on 4 continents and in 10 countries.
We have been protecting our clients since 2016.
The company has raised over $10M in investments.
More than 200 customers around the world including Fortune 500 Nasdaq and high-growth startups choose Wallarm to protect their API and web applications.
The company passed Y Combinator the most prestigious incubator in Silicon Valley from which Dropbox Stripe Docker etc. came out.
About the role:
Were looking for a Social Media Manager to own and scale Wallarms presence across LinkedIn X (Twitter) YouTube Reddit and emerging tech/discovery platforms. This is a hands-on strategic role embedded in the growth teamfocused on turning content campaigns and insights into reach engagement and high-quality traffic that fuels Product Qualified Leads (PQLs) Digital Pipeline Qualified Leads (DPQLs) and brand affinity across the buyer journey.
Youll work closely with Product Marketing Design Growth and SEO to amplify content create social-native assets and support digital experiments. Over time this role can evolve into a Social and Community Lead with ownership of team tooling and performance across channels.
Key Responsibilities:
Strategy & Execution
Own Wallarms social media roadmap across LinkedIn X YouTube Reddit and other relevant discovery channels.
Create and schedule high-performing content aligned to product milestones thought leadership SEO and growth campaigns.
Develop a distinct brand voice and narrative that balances technical credibility value delivery and engagement.
Design or brief visuals clips carousels and memes that make technical topics scroll-stopping.
Growth & Distribution
Run experiments to test virality format performance tone and timingoptimize for reach engagement clicks and conversions.
Distribute product content (e.g. new features changelogs PG/Playground demos) in ways that drive usage and self-serve interest.
Engage with influencers developer/security communities and ecosystem partners to expand reach.
Support competitive and outbound campaigns with social targeting and positioning.
Measurement & Reporting
Track KPIs including reach engagement CTRs traffic follower growth and campaign impact on PQLs/DPQLs.
Use tools like LinkedIn Analytics X analytics GA4 Hubspot and Metabase to report on social performance.
Regularly synthesize learnings and trends to inform content strategy creative direction and channel investment.
Leadership & Collaboration
Collaborate with product marketing SEO and demand gen to ensure alignment and amplification of major initiatives.
Lay the foundation for social ops at Wallarm: content calendars asset workflows templates and tooling.
Lead contractors freelancers or agency partners as needed for scaling content or campaign support.
Job requirements
Must-Have Skills:
35 years of experience managing social media for B2B SaaS developer tools cybersecurity or technical products.
Strong copywriting and storytelling skillsespecially for short-form high-context formats.
Understanding of social media trends engagement psychology and channel-native content strategies.
Experience turning product technical and SEO-driven content into engaging social narratives.
Data-driven mindset with ability to test learn and optimize.
Comfortable working independently owning both execution and strategy in a fast-paced environment.
Strong verbal and written English
Nice-to-Have Skills:
Experience in cybersecurity PLG SaaS or targeting technical personas.
Ability to repurpose or script short-form video demo clips or product explainers.
Familiarity with LLM-powered content generation or social automation tools.
Previous work on memes community virality or niche Twitter/X audience growth.
What We Offer:
A growth-critical role shaping Wallarms voice and reach in a high-intent technical market.
Fully remote async-friendly culture.
Competitive salary and performance-based bonuses
Paid days off.
Medical insurance.
Working equipment.
Room to grow into a team lead or community content hybrid role.
The chance to experiment with bold ideas move fast and see your work directly impact revenue and reach.
All done!
Your application has been successfully submitted!
Required Experience:
Manager
Employment Type
Full-Time
