Marketing Automation Manager (m/w/d)

We are looking for a Marketing Automation Manager who will be responsible for executing marketing campaigns using our digital marketing platforms such as Marketo Knak and ON24.

This role requires a technically savvy marketing automation professional who will collaborate with teammates in the U.S. and Europe. Collaborators include but are not limited to Europe Marketing Operations and Communications Europe Regional Marketing Digital Marketing Channel Experts IT Brand and Creative and Customer Support teams.

Reporting to the Senior Marketing Automation Manager in the U.S. and aligned with the Global Campaign Operations team with an indirect reporting relationship to the Director of Marketing Operations and Communications in Europe the incumbent will spend much of their time supporting customer communications events audience and campaign development by leveraging Marketo and other marketing technologies. This role may include designing behavior-based trigger workflows to support event attendance management managing email requests and building them in Knak and performing quality assurance reviews to ensure alignment with email best practices brand standards stakeholder expectations and regulatory requirements. The Marketing Automation Manager will also ensure data is properly synced to Salesforce for accurate analytics and performance tracking.

Role and Responsibilities:

• Building Email Communications and Landing Pages
  • Collaborate with marketing teams to deliver high-quality email communications that align with campaign goals. Proactively identify gaps and recommend solutions to improve performance
  • Develop and maintain functional email templates optimized for responsive mobile-friendly and dark mode-friendly email experiences while adhering to brand guidelines
• Optimizing Emails and Conducting Quality Assurance
  • Implement A/B testing to optimize email engagement and performance
  • Conduct quality assurance and testing for emails to ensure proper rendering across devices and email clients maintain brand consistency and minimize spam scores by adhering to deliverability best practices
• Troubleshoot technical issues with ESP service representatives and internal stakeholders related to tracking implementation and deployment of campaigns
• Developing Marketo Programs and Smart Campaigns
  • Collaborate with Europe Marketing Operations Communications and Europe country marketing teams to develop and execute automation strategies across customer journeys contact management segmentation and success measurement
  • Build and manage workflows in Marketo for key initiatives such as trade shows and webinarsincluding email invitations reminders landing pages and forms
  • Leverage data and insights to continuously optimize automation processes improve audience targeting and recommend enhancements to existing workflows
  • Establish scalable business processes and governance standards for managing Marketo including folder structures and support for a regionalized model
  • Ensure all marketing processes comply with local legal and regulatory requirements by partnering closely with regulatory and data privacy teams
  • Provide strategic guidance on content behavioral triggers lead scoring segmentation and performance reporting to ensure effective campaign execution
  • Measure and report on marketing program performance using both qualitative and quantitative data
  • Collaborate cross-functionally with Brand Web Creative Social and Publishing teams to align on data quality content delivery and performance tracking across channels

Qualifications :

• Over 10 years of digital marketing experience within a B2B enterprise marketing team with at least 5 years focused on email marketing and marketing automation management including building emails landing pages and automation programs  
• Hands-on experience with Marketo required; current Marketo Engage Business Practitioner certification is preferred
• Advanced frontend HTML and CSS experience including:
  • Writing clean efficient and maintainable code from scratch or adapting existing code to meet business requirements
  • Implementing advanced coding practices such as media queries and conditional formatting
  • Proficient in using Dreamweaver or a similar code editing program
  • Strong understanding of user interface design/UI/UX principles
  • Skilled in developing and editing responsive email templates in HTML or through CMS systems
  • Experience in building landing pages from layered Photoshop Document (PSD) and Figma files
  • Proficiency with Photoshop and Figma to take designs from Photoshop and build them into a responsive email
  • Advanced image editing skills for cropping optimizing and modifying assets for email and web use
• Proven ability to navigate a highly matrixed organization and drive alignment across global and regional cross-functional teams
• Deep understanding of workflow processes and systems within a marketing/sales cycle
• Well-versed in data standardization and normalization
• Meticulous attention to detail in both content and process execution
• Demonstrates a strong sense of ownership and commitment to follow-through
• Fluent in English French and/or German required
• Willingness to travel up to 15% of the time including the ability to travel overseas 

Additional Information :

Wir schtzen jede Person in ihrer Individualitt unabhngig von Geschlecht ethnischer oder sozialer Herkunft Religion besonderen Bedrfnissen Alter oder sexueller Identitt. Diskriminierung hat bei uns keinen Platz

Remote Work :

No

Employment Type :

Full-time