North America Sales Lead, Marketing Effectiveness
North America Sales Lead, Marketing Effectiveness
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Salary Not Disclosed
1 Vacancy
Job Description
About this Job
This role will be responsible for leading sales engagements of NielsenIQs Marketing Effectiveness solutions (Including Marketing Mix and Matched Market Tests) in the North America region.
The Marketing Effectiveness team is a new NielsenIQ focus area witnessing incredible growth that holds strategic importance to NielsenIQs ability to provide useful insight to clients about the impact of media on sales and other branding metrics.
The focus of this role will be on acquiring new business through the development of a clear go-to-market strategy that results in meaningful client relationships closing deals and ensuring growth commensurate with business expectations. This role will collaborate with Solution Consultants Client Business Partners Account Development leads and Customer Success team members in order to own the sales cycle. As an individual contributor this role will drive deals to successful outcomes across complex sales phases in a timely manner while generating new product ideas and bringing the voice of the customer back to product management.
The North America Sales Lead will partner with Advertisers Agencies and Media Owners to sell solutions that will help refine Advertisers marketing investment and showcase its contribution to sales success optimize spend across marketing channels measure sales lift of campaigns and monitor impact of media investments on market share to measure ROAS.
Marketing tactics discussed are inclusive of Influencer Marketing Promotion Video Organic TV Print Distribution Social Media Paid Search Affiliate Marketing and all other sales-influencing tactics.
Responsibilities
- Develop relationships to sell our Marketing Effectiveness solutions
- In this Specialty Sales role use your consultative/challenger selling skills to identify client business needs qualify probe scope and sell in NielsenIQ Marketing Effectiveness an annual Revenue/Sales target
- Use Marketing Effectiveness insights to enable and demonstrate strength of clients commercial impact; grounded in NIQs proprietary store-level data and other industry-defining assets
- Attend annual conferences/tradeshows when appropriate
- Self-start and proactively prospect clients to drive initial purchases
- Display mastery of time management to focus on multiple projects simultaneously
- Manage sales pipeline reporting and proper CRM hygiene with excellence
- Become proficient in NielsenIQ Marketing Effectiveness solutions systems and software tools
- Develop Account Plans and initiatives to drive growth within your assigned accounts and vertical
- Represent voice of customer to internal product development product marketing communications and delivery teams
- With a high degree of urgency uncover and disseminate advertiser publisher agency and competitive intelligence
- Work highly collaboratively with other cross functional NIQ partners
- Contribute to assigned projects as needed
A little bit about you
Are you a passionate client-focused salesperson with a deep sense of urgency and accountability to deliver against financial targets Can you effectively tell a story that captures the audience no matter what level and bring them along your journey Are you able to work collaboratively as part of a remote team within a dynamic and challenging environment while maintaining high standards
Qualifications :
- Bachelors degree required; Masters degree favored
- 5-8 years consultative selling (full-cycle) experience within market research media and/or media agencies
- Previous experience selling marketing mix modeling choice modeling/Conjoint to advertisers and/or media owners preferred
- Previous experience working in a highly matrixed organization
- Management experience a plus (may lead team in future)
- Excellent written and verbal communication skills; ability to articulate complex issues in a concise and polished manner to a diverse audience
- Ability to travel up to 25%
US Benefits
- Comprehensive healthcare plan (medical Rx dental and vision).
- Flexible spending accounts and a Health Savings Account (including company contributions).
- Life and AD&D insurance.
- 401(k) retirement plan including company matching contributions.
- Disability insurance.
- Tuition Reimbursement.
- Discretionary paid time off program and 11 paid holidays.
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
Additional Information :
This role has a market-competitive salary with an anticipated base compensation of the following range: $140000 - $200000 USD. Actual salaries will vary depending on a candidates experience qualifications skills and location. This role might also be eligible for a sales-based incentive or performance-based bonus. Other benefits include flexible working environment comprehensive health insurance industry-leading parental leave life insurance education support and more.
Our Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
About NIQ
NIQ is the worlds leading consumer intelligence company delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023 NIQ combined with GfK bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through state-of-the-art platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100 markets covering more than 90% of the worlds population.
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Our commitment to Diversity Equity and Inclusion
NIQ is committed to reflecting the diversity of the clients communities and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce measurement and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer making decisions without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability status age marital status protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: Work :
Yes
Employment Type :
Full-time
Employment Type
Remote