Sr. Growth Marketing Manager, Amazon MX Player

Amazon and MX Player recently joined forces to accelerate premium free entertainment for 250 million users in India. With this acquisition Amazon merged two of Indias most popular free AVOD (or ad-supported video on demand) services MX Player and Amazon miniTV into one service - Amazon MX Player.

Amazon MX Player is Amazon Indias big bet in terms of shaping the future of the free AVOD landscape in India. We are looking for senior creative leader who can help shape our brand and creatives for our new exciting show slate. This is an exciting opportunity for someone who wants to work in a start-up like environment and is passionate about building clutter breaking creatives / marketing campaigns to build viewer interest for our new shows.

You can read about the service here:
are looking for a Sr Growth Marketing Manager Mobile App to join our Amazon MX Player team and help drive overall Mobile App growth. You will define execute and measure Mobile App marketing from strategy to execution to drive scalable growth for the business. This person will be passionate about measuring ROI as well as a thinking big to develop capabilities to optimize spends. This person will build highly impactful acquisition & engagement campaigns and test into white space opportunities. A creative mindset for pushing boundaries and the ability to work effectively with partners are some of the key skills we are looking for.

Key job responsibilities:
- You will be responsible for multi-channel Mobile App marketing strategies aimed at reaching a target audience on their smartphones tablets and/or other mobile devices.
- Define strategy to drive App downloads & App engagement for existing customers through structured campaign plan.
- Planning management and execution of all Amazon MX Player Mobile App campaigns including but not limited to account setup development and implementation of strategies campaign structure budget management daily bidding and invoice management.
- Achieve targeted performance KPIs including optimizations and campaign troubleshooting.
- Execute campaign optimization tactics (bidding ad copy and landing page testing) to achieve spend efficiency and volume targets.
- Translate channel insights into test plans product/feature proposals and opportunities for optimization.
- Define and run tests including A/B experiments to test new features and/or inform new product development.
- Audit and update existing data pipelines in collaboration with the Business Intelligence and Tech teams to ensure the highest level of data quality.
- Analyze data to identify actionable insights for mobile marketing campaigns.
- Partner closely with cross-functional teams such as Marketing Analytics Product Finance to drive best practices identify testing opportunities and develop roadmaps.
- External agency management: manage external media agency on campaign execution. Be the primary media agency contact to manage end-to-end campaign strategy budget billing and more.

Key job responsibilities
- Lead and execute the strategy of new show marketing: managing creative processes planning and goal setting creating 360 degrees marketing plans execution reporting and optimization.
- Develop award winning clutter-breaking campaigns to make Amazon MX Players content popular among AVOD customers.
- Partner with multiple teams and rally towards viewership growth keeping content at the center and appealing to end customers at large
- Identify opportunities to organically scale word of mouth for the show tapping into relevant audiences.
- Engage with content creation ecosystem developing strong partnerships with talent production houses etc. to mount large scale marketing campaigns.

- 6 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience using Microsoft Excel to manipulate and analyze data

- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events webinars email lead nurture programs and CRM/sales insights
- Experience with Salesforce and Tableau

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