Encora is looking for a Customer Experience Personalization Engineer to join one of our largest healthcare clients!
Key Responsibilities:
- Design and implementAdobe Target activities(A/B multivariate experience targeting recommendations etc.) using both client-side () and server-side approaches.
- Develop and manageProfile Scriptsandaudience segmentswithin AEP to enable targeted personalization.
- Integrate Adobe Target withAdobe Launch (ADC)for optimized tag deployment and data collection.
- Implementflicker-less logicand performance optimization techniques for seamless user experiences.
- Write and maintaincustom JavaScript codefor personalized experiences mboxes and enhancements.
- Collaborate with UX Product Marketing and Analytics teams to define personalization strategies and KPIs.
- Troubleshoot technical issues related to Adobe Target implementation and provide scalable solutions.
Required Skills:
- Design and implement Adobe Target activities (A/B multivariate experience targeting recommendations etc.) using both client-side () and server-side approaches.
- Develop and manage Profile Scripts and audience segments within AEP to enable targeted personalization.
- Integrate Adobe Target with Adobe Launch (ADC) for optimized tag deployment and data collection.
- Implement flicker-less logic and performance optimization techniques for seamless user experiences.
- Write and maintain custom JavaScript code for personalized experiences mboxes and enhancements.
- Collaborate with UX Product Marketing and Analytics teams to define personalization strategies and KPIs.
- Troubleshoot technical issues related to Adobe Target implementation and provide scalable solutions.
Adobe Launch & Tag Management
- Configure and manage Adobe Target implementation through Adobe Launch (Adobe Data Collection)
- Set up rules data elements and extensions within Adobe Launch
- Troubleshoot and optimize tag firing sequences and dependencies
- Ensure proper data layer implementation and integration