Digital Marketing and Social Media Specialist
Digital Marketing and Social Media Specialist
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Job Description
Arbor is looking for an enthusiastic social media and digital marketing specialist to cover maternity leave. This role is ideal for someone who has a few years of experience in social media enjoys writing and creating content and is familiar with paid advertising campaigns.
You will join a team of passionate marketers who tackle many interesting challenges and have fun along the way. Youll be surrounded by caring colleagues and hands-on experienced leaders with a well-established Canadian company. And your skills and knowledge will ultimately contribute to meaningful experiences for the families we serve.
Our Home Office is located in the heart of Bloor West Village in Toronto just steps away from Jane Subway station. This position is a hybrid work-from-home role with the requirement to attend the office two days per week.
Working with Arbor means more than a competitive compensation package. We are invested in a culture of learning throughout our business and dedicated to providing health and wellness resources for all employees and their families.
Key Responsibilities:
SocialMedia - Paid
- CreatingmanagingandexecutingpaidsocialcampaignsforFacebookandInstagramto drive awareness and lead generation
- OptimizingcampaignsandachievingspecifiedKPIs
- Tracking results and communicating them to key stakeholders.
SocialMedia - Organic
- Writingorganicpostsandsourcing/creatingappropriatemedia(image/video)toaccompanythe posts
- Developingmaintainingandexecutingoursocialmediacontentcalendarhighlighting important dates to promote
- Auditing updating and maintaining corporate and branch level social media profile utilizing best practices
- Supporting the employer brand with initiatives to attract retain and engage high-quality Arbor staff and stakeholders.
Email Campaigns
- Helping the marketing team develop lead generating and nurturing content for campaigns and branches.
Website Content
- Working with marketing team to create test and track compelling blog content
- Using the Content Management System to update content and make basic changes to our website (blog content page updates images etc.).
Performance Tracking
- Track and report on all social media campaign results to the broader marketing team and specific stakeholders as required.
What you bring to the role:
- DegreediplomaorcertificateinMarketing/Advertisingorrelatedfield.
- AminimumofthreeyearsofrelevantexperienceinDigitalMarketing and/orSocial Media roles.
- Familiaritywithonlinemarketingstrategiesandmarketingchannels.
- Experience with Facebook/Meta Ads Manager.
- Enjoyswritingandcreatingcontent.
- Strongorganizationalskillsexcellentoralandwrittencommunicationskills.
- Impeccableattentiontodetailandgrammar.
- Mustbeabletoworkunderdeadlinepressureandmanagemultipleprojectsacross various lines of business.
- ExperienceusingdesignproductssuchasCanva AdobePhotoshopInDesignandIllustrator isan asset but not a requirement.
- ExperienceworkingwithContentManagementSystemsisanasset.
- Demonstrated strong customer service skills with the ability to partner will all levels of the organization.
About us:
At Arbor Memorial your career can mean more. As compassionate partners in each experience of remembrance and celebration our team is a community focused on families and loved ones. Its rewarding work that directly impacts the lives of others. Our caring approach carries through in the way we treat one another as teammates.
Challenge yourself to grow in new directions and make your unique difference in ways that truly matter join Arbor Memorial.
Arbor Memorial is an equal opportunity employer dedicated to fostering a diverse culture of inclusivity and belonging that embraces the contribution of all team members.
We are committed to providing accessible and barrier-free employment practices and encourage all qualified candidates to apply.
If you are contacted for a job opportunity and require accommodation at any stage of the hiring process please contact theHuman Resources Department. Any information received relating to accommodation will be addressed confidentially.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
