The purpose of this role is to implement and execute Paid Search campaigns in line with the agreed strategy to maintain develop and exceed client performancetargets.
Job Description:
Responsibilities:
- Maintain day-to-day client contact for SEM Campaign execution
- Responsible for understanding client goals and agency deliverables
- Responsible for contributing ideas to grow the clients business
- Develops comprehensive agendas for weekly client planning/status meetings
- Format and prepare weekly search reports for clients. Reports would be in the form of tables graphs summaries and slides illustrating data graphically and translating complex findings into written text.
- Tracks analyses and summarizes program results and progress
- Provides clients with budget updates
- Help prepare and research needed materials for client presentations and engagements
- Conduct research and fact-finding for reports presentations and articles
- Set up and provide support on 3-5 search projects of various sizes
- Perform keyword research and basic analysis
- Monitor progress of campaigns using various reporting tools
- Be able to clearly convey and explain search engine best practices to company associates and to clients.
- Training subordinates with goal to make each member self-efficient and execute independently.
- Proactively reviews and manages client data to ensure optimal performance on all campaigns
- Tracks and reports on campaign results gathers data analysis and participates in weekly calls
- Generates campaign reports and is responsible for pacing QA and trafficking
- Provides initial insights on campaign trends to executives and planners
Qualifications & Requirements:
- A Graduate/PG/MBA in Digital Marketing or equivalent with at least 3-5 years ops experience implementing and supporting search marketing activities
- Detail-oriented with excellent verbal written and visual communication and interpersonal skills for a variety of audiences
- Enthusiasm for and ability in synthesizing large amounts of information and identifying key findings
- Team building skills along with deliverables.
- Have strong project management skills including demonstrated ability to think end-to-end manage long-term projects and manage multiple projects simultaneously.
- Have excellent problem-solving and a logical analytical skilled approach while interpreting the numbers and an impeccable business judgment.
Location:
Gurugram
Brand:
Iprospect
Time Type:
Full time
Contract Type:
Permanent
Required Experience:
Manager