Staff Marketing Data Scientist
Staff Marketing Data Scientist
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Salary Not Disclosed
1 Vacancy
Job Description
The role
The Marketing Data Science team is looking to add a Staff Data Scientist who will help shape Home Loans/Home Equity targeting decisions and strategies. The Staff Data Scientist will be working closely with Marketing Managers Business Units Product & finance partners to build and grow SoFi Home Loans (HL) and Home Equity Loans (HE including HELOAN & HELOC) products into a top choice for consumers to Get Your Money Right.
What youll do:
- Develop a holistic HL & HE marketing and offer strategy spanning across multiple channels and an end-to-end offer strategy framework to constantly experiment and optimize offer construct product preference and audience selection.
- Explore bureau data and other 3rd party non-FCRA data to improve the marketing strategies and conversion rate and proactively identify and capitalize on opportunities to improve the acquisition funnel.
- Measure and analyze the effectiveness and ROI (return on investment) of the marketing strategies make data-driven recommendations and drive informed actions.
- Work with experienced data scientists to own all of the analytics tasks in HL/HE and potentially support the requests for other lending products.
- Transform business objectives into data-driven actionable tactics and campaigns that generate immediate results and establish a robust foundation for sustained growth.
- Convert complex data into compelling narratives and concise presentations that inform and guide decision-making at the senior management level.
- Fulfill partner requests promptly by providing timely analysis adeptly navigating ambiguity and focusing on solution-oriented approaches.
- Collaborate cross functionally with Marketing Business Unit Risk Finance Product and Engineering assist senior business leaders in the development of new features.
What youll need:
- Bachelors degree required (Masters preferred) in Computer Science Math Physics Engineering or quantitative field.
- 8 years of relevant marketing experience in the financial services industry with a focus on pre-screened/pre-approved campaigns.
- Strong preference for industry experience in Home Equity loans or Mortgage.
- Proficiency in SQL Python and Tableau.
- Experience building data pipelines with Airflow preferably in Snowflake.
- Demonstrated experience with experimentation and hypothesis testing.
- Knowledge of statistical modeling or machine learning is a plus.
- High intellectual curiosity and a quick learner of new technical skills.
- Ability to initiate and drive projects independently to completion and ability to clearly communicate technical information to diverse audiences.
- Strong relationship-building and collaborative skills.
- Ability to thrive in a dynamic cross-functional environment with keen attention to detail.
Required Experience:
Staff IC
Employment Type
Full-Time
