MarTech Specilaist

Classification: Internal

Job Title: MarTech Specialist

Type: Full-time

Department: Marketing / Digital Experience

About the Role

We’re looking for a tech-savvy and data-driven MarTech Specialist to join our marketing team and optimize how we attract engage and convert audiences. You’ll be the linchpin between marketing strategy and technology executionresponsible for managing marketing platforms streamlining campaign workflows and turning customer data into actionable insights. If you thrive in fast-paced environments and love using technology to amplify brand impact this role is for you.

Key Responsibilities

Implement and maintain marketing technology tools including Customer Engagement Platform automation platforms analytics systems and personalization software

Collaborate with cross-functional teams to integrate MarTech solutions with broader digital ecosystems

Analyze mobile apps performance and marketing funnel metrics to optimize ROI

Provide support and training for marketing platforms across the organization

Create dashboards and data visualizations that communicate mobile apps effectiveness

Ensure data hygiene and compliance with relevant privacy regulations (e.g. GDPR CCPA)

Stay updated on industry trends and evaluate emerging MarTech solutions

Requirements

Proven experience in marketing technology implementation Customer Engagement Platform CRM systems and automation platforms (e.g. Salesforce HubSpot Marketo)

Strong analytical skills and proficiency in tools like Google Analytics Tableau or Power BI

Familiarity with APIs webhooks and integration methods

Clear communication and documentation skills for cross-functional collaboration

Bachelor’s degree in Marketing Information Systems or a related field

Preferred Qualifications

Certification in MarTech platforms (e.g. Salesforce Admin HubSpot Inbound)

Experience with CDPs (Customer Data Platforms) and DMPs

Knowledge of SEO SEM and digital advertising platforms

Understanding of data governance and consent management