Senior Manager, Marketing Automation
Senior Manager, Marketing Automation
Posted on :
10-07-2025
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1 Vacancy
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Job Description
MOO set out to shake up the world of print back in 2006. And weve come a long way since. Today were a 400 strong team (were thinking of getting matching jackets) who create print and digital products for companies of all sizes from Google and AirBnB to the guy who makes those amazing prints you found at a craft fair.
Our global HQ is in London UK while we also have premises in Dagenham. In the US youll find us in Boston MA as well as East Providence RI and Denver CO.
Were making new and exciting things and we could really do with your help.
The CRM (Customer Relationship Management) team strives to deliver personalised omni-channel experiences that deepen the connection between MOO and its customers. Each touch point is an opportunity to deliver remarkable experiences for customers while building greater lifetime value potential for MOO.
MOO is seeking a Senior Manager Marketing Automation to join the CRM team and unlock the full potential of our customer marketing technology. In this role youll lead the strategy and execution of our marketing automation efforts with a focus on optimising how we use Braze to deliver timely personalised and relevant customer communications. You will oversee the technical setup data flows and campaign architecture that power our automation and lifecycle programsensuring they scale efficiently and perform effectively. As a senior member of the team youll play a critical role in connecting customer insight with technical execution helping us deepen engagement improve retention and grow lifetime value.
This is a hybrid role based in London and will report to the Head of Global CRM.
Were looking for a data-driven customer-obsessed Senior Manager Marketing Automation to elevate our customer marketing performance and lead our Marketing Automation function. Youll be responsible for maximizing our capabilities in our customer marketing automation platform (Braze) and for leading the team responsible for the day-to-day execution of email and automated campaigns. This role is central to delivering timely relevant and personalized customer experiences that drive engagement retention and lifetime value.
Responsibilities:
- Define and lead marketing automation strategy at MOO using Braze to create scalable high-performing customer journeys and campaigns.
- Manage and mentor a team of marketing automation specialists supporting their development while ensuring operational excellence.
- Oversee and optimize performance of the email channel ensuring it meets customer engagement and revenue goals.
- Develop reporting and monitor performance of campaigns and lifecycle canvases utilising Braze Google Analytics Tableau and other analytics tools. Translate insights into actionable improvements.
- Collaborate with various cross-functional partners within CRM marketing brand creative commercial performance teams to align messaging segmentation and personalization strategies.
- Stay on top of Brazes evolving feature set and marketing automation best practices. Lead the implementation of new tools processes and integrations to improve campaign sophistication.
- Oversee the creation maintenance and refinement of customer segments and canvases that deliver timely relevant messages across the lifecycle.
- Champion a culture of experimentation within the automation team leading test strategies that improve engagement conversion and retention.
- Manage vendor relationships for marketing automation platforms and tools.
- Partner with Engineering and Analytics teams to ensure Braze receives the right data and in formats usable for segmentation personalization and reporting.
About You:
- Proven experience in CRM or marketing automation including experience managing people or teams.
- Expertise in marketing automation platforms (such as Braze) possessing the ability to build complex data-driven campaigns across the customer lifecycle.
- Experience translating customer lifecycle strategy into scalable testable and performance-driven automations.
- Analytical mindset with a ability to use data to tell a story and make decisions.
- Strong prioritization skills; able to handle multiple initiatives and priorities of the marketing automation team.
- Comfortable working cross-functionally with excellent stakeholder management and communication skills.
Nice To Haves:
- Familiarity with HTML for email data integrations and tagging implementation (e.g. Liquid in Braze) is a plus.
Whats it like to work at MOO
MOOs the kind of workplace where you can really be yourself. Dye your hair purple. Hit the sofa with your laptop. Whatever helps you feel comfortable and happy at work. We want to help you grow in your career and set you up for success while also recognising the importance of a healthy work/life balance.
Thats why we offer 25 days holiday rising by one day for each year here (for 5 years) a matched pension scheme MOOs share option scheme and paid parental leave. Well offer you private healthcare life insurance a season ticket loan and a cycle to work scheme. We also offer flexible work schedules with hybrid and remote working for certain roles as well as a Work From Anywhere program.
Diversity Statement
We are working hard to create a representative inclusive and super-friendly team because we know that different experiences perspectives and backgrounds make for a better workplace. And that creates a better experience for our customers. MOO doesnt discriminate on the basis of race colour religion or belief gender national origin age sexual orientation marital status disability or any other protected class.
As a design and technology company we have a desire and a responsibility to build a business that represents the world around us. So we strive to create a values-driven purposeful and highly empowered organisation that we are all proud to work for. And we are committed to continuous investment in building an open and inclusive environment welcoming a diverse audience of candidates who see themselves working and thriving at MOO. Therefore wed like to invite you to complete this optional survey to help us evaluate our inclusion and diversity efforts. Completing this form is entirely voluntary and if you decide not to it wont in any way affect your job application. We keep the information separate from your application and it is kept secure and confidential it is only used to better our inclusion and diversity submitting this information you consent to MOOs processing of it for these purposes.
Required Experience:
Senior Manager
Employment Type
Full-Time
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