Marketing Operations Manager
Marketing Operations Manager
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Salary Not Disclosed
1 Vacancy
Job Description
Position Summary:
We are seeking a proactive and highly organized Marketing Operations Manager to drive the day-to-day execution of marketing initiatives acrossRosen Automotive Group. This position is ideal for someone who thrives on keeping marketing projects moving from service promotions to social content to vendor accountability without needing a director-level title.
This role is not just about big-picture strategy. Its about execution consistency and follow-through. The ideal candidate will support all Rosen rooftops (Milwaukee Hyundai Honda Madison Ford) and ensure marketing activities are implemented effectively and reported accurately.
Key Responsibilities:
Campaign Execution & Local Promotions
- Manage the execution of marketing campaigns across all rooftops including monthly sales events service specials and seasonal promotions
- Collaborate with General Managers and department leads to gather store-level needs and activate tailored marketing support
- Maintain consistency across offers creative messaging and timelines for Milwaukee Nissan/Kia Hyundai Honda Ford and Rosen Madison
Website Listings & Offer Management
- Partner with Tekion and contacts to ensure website specials are current and aligned with OEM incentives and local offers
- Ensure consistent updates across platforms like CarGurus and third-party marketplaces
Social Media & Content Support
- Manage and schedule organic social content across platforms using Meta Business Suite
- Collaborate with out SeniorDigital Content Strategy Specialist
Event & Community Engagement Support
- Help coordinate community events sponsorships and on-site promotions
- Ensure logistical needs budget limits signage and communication plans are handled on time
Vendor Oversight & Collaboration
- Serve as the internal point of contact for key marketing vendors including:
- LotLinx
- TurnKey (email marketing)
- / CarGurus
- Facebook/Meta advertising
- Google Ads / PPC support
- Ensure vendor performance is tracked and measured; escalate performance issues with data
Marketing Reporting & Accountability
- Build and maintain reporting dashboards in Excel/Google Sheets to track campaign spend reach engagement and ROI
- Pull and interpret data from:
- Meta Business Suite
- Google Analytics
- TurnKey dashboards
- Tekion CRM reports
- Provide monthly performance summaries with recommendations for improvement no fluff just clean insights
Requirements:
- 35 years of experience in marketing coordination or operations preferably in multi-location retail or automotive
- Strong project management skills you follow up follow through and get things done
- Proficient with:
- Meta Business Suite
- Google Analytics
- Tekion
- or similar platforms
- Canva or other lightweight creative tools
- Microsoft Excel / Google Sheets
- Analytical and detail-oriented must be comfortable pulling and presenting data in a clear digestible way
- Excellent communicator works well with sales teams GMs and execs
Nice to Have:
Experience with LotLinx TurnKey and other automotive-specific marketing vendors
- Familiarity with reputation management platforms
Required Experience:
Manager
Employment Type
Full-Time
