Digital Data Analyst Intern H/F/X
Digital Data Analyst Intern H/F/X
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Job Description
British American Tobacco France has an exciting opportunity for a Digital Intern in Paris France
We are seeking a driven and motivated Digital Data Analyst Intern to optimize the conversion rate of the various website of the group based on the performance analysis of the different touchpoint promotions and provide digital business recommendations. The ideal candidate will be in charge of ecommerce reporting analyse and predict the digital performance and be the owner of monitoring tools data collect/ analysis and ecommerce forecast.
Your key responsibilities will include:
- Define the most suitable eCommerce KPIs & PIs per channel to optime the different source of traffic aligned with the digital team;
- Manage and optimize the digital performance dashboards with many stakeholders: Web Analytics ecommerce Product performances etc.
- Set-up daily/weekly/monthly business reports for the digital team/marketing director and General Manager;
- Manage digital consumer journey analysis which impact sales results and monitor the promotion impact on the business;
- Make data more actionable for the digital & brand team to draw learningsfind insights to feed brand strategies.
What are we looking for
- A good knowledge of digital channel strategies (and their specificities; KPIs tools and attribution models);
- A good data driven mindset: strong capability to make the data actionable with business recommendations as you are going to be part of the digital transformation of the company. Be able to maintain and create dashboard on Power BI for product performances consumers behaviour purchase behaviour etc
- SQL knowledge and Python knowledge and be familiar with Dataiku and Fabrics
- Advanced English level French desirable;
- BAc4 Bac5 in Business School or School engineering.
At BAT you will be an actor in your career. We place the development of our employees at the heart of our actions.
You will have access to opportunities for professional training and development.
WHY JOIN BAT
BAT is one of the only companies certified as a Global Top Employer by the Top Employers Institute - a prestigious recognition for providing excellent working conditions for our employees.
You want to evolve in a rapidly evolving and growing area. You are curious and you learn quickly. You are always ready to take on new challenges. So dont hesitate join us to make a difference!
Collaboration and inclusion are part of the BAT values. We value welcoming talent from different backgrounds that make us stronger and better prepared to achieve our goals.
Make your difference and discover the opportunities you can have at BAT. Learn more about our corporate culture and employee experience by following this link here.
Required Experience:
IC
Employment Type
Intern
