VP of Marketing
VP of Marketing
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1 Vacancy
Job Description
Job Description: Vice President of Marketing
The Vice President of Marketing will play a crucial role in shaping the company s marketing strategy and executing impactful marketing initiatives that drive awareness and adoption of innovative products. This is a full-time position based in Philadelphia Pennsylvania.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies to promote the company s products and services.
- Lead and manage the marketing team to execute digital marketing content creation and integrated marketing campaigns.
- Conduct market research and analysis to identify trends customer needs and competitive landscape.
- Oversee product positioning messaging and branding strategies to communicate the value of the company and product effectively.
- Work closely with the sales team to create effective sales enablement tools and support materials.
- Collaborate with regulatory and clinical teams to ensure compliance and accurate representation of products.
- Build relationships with key stakeholders including healthcare professionals industry influencers and partners.
- Monitor and report on marketing performance metrics making data-driven decisions to optimize campaigns.
- Manage marketing budget ensuring efficient allocation of resources and high ROI.
- Represent the company at industry events conferences and in media engagements as necessary.
- Bachelor s Degree in Marketing Business Administration or a related field.
- A proven track record with at least 10 years of experience in a marketing leadership role preferably in the medical device or healthcare industry.
- Exceptional leadership skills with the ability to inspire and motivate a diverse team.
- Strong analytical skills and experience using data to drive marketing strategy.
- Excellent verbal and written communication skills capable of crafting compelling messages and presentations.
- Proficiency in digital marketing strategies and tools including SEO PPC social media and content marketing.
- Experience marketing medical devices particularly in respiratory or critical care technology is highly desirable.
- Demonstrated success in launching new products and driving market penetration.
- Familiarity with FDA regulations and compliance related to medical marketing.
- Established network within the healthcare industry and familiarity with healthcare professionals engagement.
- Competitive annual salary commensurate with experience. Annual bonus and equity!
- Comprehensive benefits package including health insurance retirement plans and paid time off.
- Opportunities for professional development and continuous learning.
- A collaborative and innovative work environment with a focus on patient-centric solutions.
Employment Type
Full Time
