Principal Financial Analyst - Marketing
Principal Financial Analyst - Marketing
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Job Description
POS-11214
Principal Financial Analyst Marketing
HubSpot is on a mission to help millions of organizations grow better. We create marketing sales and customer service software designed to remove friction from inbound growth. As a rapidly scaling SaaS company we believe data-driven decision-making is key to our success.
About the Team
The Finance team at HubSpot is a strategic partner driving growth operational excellence and long-term value. We work hand-in-hand with business leaders to help shape critical decisions and optimize investments. This role will partner directly with the Marketing organization acting as a trusted advisor for executives and budget owners across all teams including Demand Brand Media Product Marketing and others.
What you will be doing
- Business Partnership & Strategic Guidance
Support the development and execution of short- and long-term marketing strategies with data-driven financial insights. - Financial Planning Forecasting & Reporting
Lead the annual budgeting and quarterly forecasting processes for Marketing ensuring alignment with company objectives and ROI targets.
Deliver actionable recommendations for investment allocation and resource optimization - Build dashboards and deliver monthly reporting on key metrics actuals v. plan and trend analysis for executives.
- Performance Management & ROI Analysis
Partner with marketing and data teams to design and implement frameworks for measuring and improving Marketing performance including campaign ROI Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV).
Partner with each Marketing leader to own key business metrics set goals and track outcomes. - Provide deep dive analysis to tie Marketing related goals (leads conversion brand awareness) to financial and sales goals. Assess the ROI of various campaigns and incrementality of marketing performance across verticals
- Process & Systems Improvement
Identify recommend and help drive automations and best practices in Marketing finance operations modeling and reporting. Collaborate cross-functionally to establish scalable processes and systems. - Special Projects
Lead and support ad hoc analysis on marketing initiatives such as new product launches partnership evaluations event investments and vendor negotiations.
What you will bring
- Experience & Expertise
7 years in FP&A Finance Business Partnering or related roles ideally at a SaaS tech or high-growth company.
Experience supporting Marketing performance metrics digital marketing economics and applied financial analysis. - Proven track record building relationships and influence across a diverse set of stakeholders including navigating complex or strongly held points of view to drive alignment and forward momentum.
- Analytical & Technical Skills
Outstanding analytical modeling and quantitative skills with proficiency in Excel/Google Sheets financial forecasting software (Adaptive OneStream Netsuite ANAPLAN) and experience with BI/reporting tools (e.g. Looker Tableau Power BI). Experience with Allocadia is a plus.
Ability to approach problems systematically connect dots and translate complex data into actionable guidance. - Business Acumen & Influence
Exceptional business judgment and a collaborative approach with the ability to influence decisions and build consensus among Marketing and cross-functional stakeholders. - Communication & Storytelling
Excellent written verbal and presentation skills with a demonstrated ability to communicate complex topics to non-financial audiences including executives. - Initiative & Adaptability
Self-starter who thrives in a fast-paced dynamic environment and is energized by ambiguity change and rapid growth. - Education
Bachelors degree in Finance Accounting Business Economics or a related field required. MBA CFA or CPA a plus.
At HubSpot were committed to building a diverse team and an inclusive environment where every voice is heard. If youre passionate about partnering with innovative marketers and driving business impact through finance wed love to hear from you!
Cash compensation range: 00 USD Annually
Pay & Benefits
The cash compensation below includes base salary on-target commission for employees in eligible roles and annual bonus targets under HubSpots bonus plan for eligible roles. In addition to cash compensation some roles are eligible to participate in HubSpots equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills experience qualifications and other job-related reasons.
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpots compensation philosophy.
Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
At HubSpot fair compensation practices arent just about checking off the box for legal compliance. Its about living out our value of transparency with our employees candidates and community.
We know the confidence gapand impostor syndrome can get in the way of meeting spectacular candidates so please dont hesitate to apply wed love to hear from you.
If you need accommodations or assistance due to a disability please reach out to us using this form.
At HubSpot we value both flexibility and connection. Whether youre a Remote employee or work from the Office we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team youll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements
Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Germany Applicants: (m/f/d) - link to HubSpots Career Diversitypagehere.
India Applicants: link to HubSpot Indias equal opportunity policy here.
About HubSpot
HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software integrations and resources customers need to connect marketing sales and service. HubSpots connected platform enables businesses to grow faster by focusing on what matters most: customers.
At HubSpot bold is our baseline. Our employees around the globe move fast stay customer-obsessed and win together. Our culture is grounded in four commitments: Solve for the Customer Be Bold Learn Fast Align Adapt & Go! and Deliver with HEART. These commitments shape how we work lead and grow.
Recognized globally for our award-winning culture by Comparably Glassdoor Fortune and more HubSpot is headquartered in Cambridge MA with employees and offices around the world.
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Required Experience:
Staff IC
Employment Type
Full Time
