Director, Product Marketing - Direct Response
Director, Product Marketing - Direct Response
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$ 258000 - 387000
1 Vacancy
Job Description
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves live in the moment learn about the world and have fun together. The Companys three core products are Snapchat a visual messaging app that enhances your relationships with friends family and the world; Lens Studio an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses Spectacles.
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves live in the moment learn about the world and have fun together. The Companys three core products are Snapchat a visual messaging app that enhances your relationships with friends family and the world; Lens Studio an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses Spectacles.
The Product Marketing team uses creativity market research and insights to optimize and inspire marketing efforts and roadmaps for products across Snap Inc. This team of Product Marketers works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow.
Were looking for a Product Marketing Director to join our Revenue Product team at Snap Inc!
What youll do:
Lead Product Marketing for Snapchats Direct Response (DR) & Apps focused advertising solutions
Manage a team of Product Marketing Managers who focus on the full suite of Snapchats DR/Apps Focused advertising products
Lead Snapchats DR/Apps revenue growth strategy working closely with XFN partners across sales product marketing science business operations and planning
Lead the DR/Apps PMM team in collecting synthesizing and sharing advertiser feedback on new feature requests and on the performance of existing features directly influencing the product strategy and roadmap
Meet regularly with Sales Advertisers Marketing Science Solution Engineers and Customer Support to share product updates and insights and to identify challenges and opportunities to improve our products and processes
Deliver DR/Apps Product revenue via internal and external marketing efforts planned and executed to a very high standard by the DR/Apps PMM team
Knowledge Skills & Abilities:
Deep understanding of Direct ResponseAdvertising ideally from leading product marketing teams focused on DRadvertising solutions
Proven ability to set product & business vertical strategies to bring cross-functional partners on side and execute delivering significant results
Exceptional analytical and problem-solving skills with a track record of identifying market opportunities and influencing product roadmap to maximize impact
Demonstrated comfort dealing with ambiguity and making quick decisions based on best information available
Excellent verbal and written communication skills with high attention to detail and ability to understand and communicate a complex and nuanced technical space
Expertise in cross-functional collaboration working across Product Engineering and Sales teams within the company and across partner organizations
Self directed with ownership mentality and bias towards action
Minimum Qualifications:
BS/BA degree or equivalent years of experience
12 years of experience in product marketing product strategy or other relevant digital marketing/sales work
5 years of people management experience including hiring & managing reorganizations
Preferred Qualifications:
Direct experience in Product Marketing or leading product strategy for advertising products at scale in a tech company
Direct experience in the digital advertising industry preferably with Direct Response and performance based advertising experience
Global scope
Advanced Degree (e.g. MBA) in Business or related field
If you have a disability or special need that requires accommodation please dont be shy and provide us some information.
Default Together Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster reinforce our values and serve our community customers and partners better through dynamic collaboration. To reflect this we practice a default together approach and expect our team members to work in an office 4 days per week.
At Snap we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer and committed to providing employment opportunities regardless of race religious creed color national origin ancestry physical disability mental disability medical condition genetic information marital status sex gender gender identity gender expression pregnancy childbirth and breastfeeding age sexual orientation military or veteran status or any other protected classification in accordance with applicable federal state and local laws. EOE including disability/vets.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring where applicable).
Compensation
In the United States work locations are assigned a pay zone which determines the salary range for the position. The successful candidates starting pay will be determined based on job-related skills experience qualifications work location and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.
The base salary range for this position is $303000-$455000 annually.This position is eligible for equity in the form of RSUs.
Required Experience:
Director
Employment Type
Full-Time
