Marketing Operations Specialist

At Podium our mission is to arm every local business with a complete platform and outcome-driven AI employees that convert leads into real paying customers. Every day millions of workers use our AI lead conversion and communication platform to help them get more leads and make more money.

Our work and focus on helping local businesses thrive has been recognized across the industry including Forbes Next Billion Dollar Startups Forbes Cloud 100 the Inc. 5000 and Fast Companys Worlds Most Innovative Companies.

At Podium we believe in fostering a culture that thrives on hiring and developing exceptional talent. Our operating principles serve as a compass guiding daily behavior and decision-making and ensure we hire people who will thrive at Podium. If you resonate with our operating principles and are energized by our mission Podium will be a great place for you!

The Role

This is a high-impact opportunity for a Marketo expert to take full ownership of our marketing automation platform and directly influence our growth strategy. Reporting into Revenue Operations this role is responsible for building and managing the infrastructure that powers our demand generation lifecycle and campaign execution strategies. If you are a Marketo expert fluent in Salesforce and passionate about enabling marketing through data and automation this role is for you!

Youll partner closely with Marketing Sales and RevOps leaders to ensure marketing systems are seamlessly integrated data flows are reliable and actionable and performance is continuously optimized. This is a high-impact role that combines tactical execution with strategic input on how to drive growth across the funnel.

Key Responsibilities

• Become the architect of our customer journey by owning and optimizing our marketing automation platform (Marketo) including lead lifecycle nurture programs scoring routing and integration with Salesforce.
• Manage lead flow across the funnel ensuring accurate tracking of MQLs SALs SQLs and Closed-Won opportunities and collaborate with Sales Ops on routing rules and SLAs.
• Build scalable program templates email and landing page assets and tokens to enable efficient campaign execution across marketing teams.
• Monitor and troubleshoot syncs between Marketo and Salesforce; proactively identify and resolve data integrity issues.
• Support campaign execution by managing campaign setup QA and launch processes in coordination with marketing team members.
• Be the data-driven voice in the room partnering with marketing and analytics teams to guide the development of dashboards and reports that track performance attribution funnel conversion and ROI.
• Champion best practices for database hygiene segmentation compliance (GDPR CAN-SPAM TCPA) and naming/taxonomy conventions.
• Identify opportunities for automation and personalization including the use of AI to enhance targeting content delivery and funnel velocity.
• Lead or support Martech projects including tool evaluations integrations and implementation of new capabilities.

What You Should Have

• 3 years hands-on experience with Marketo and Salesforce (required) including designing end-to-end lead lifecycle and campaign operations.
• Deep understanding of B2B SaaS marketing funnels including the relationship between MQLs pipeline and revenue.
• Strong experience with lead management routing logic scoring models and funnel analytics.
• Demonstrated ability to operationalize complex marketing strategies through scalable systems and processes.
• Analytical mindset with the ability to turn data into actionable insights; experience with reporting tools like Sigma Tableau or similar is a plus.
• Proven success working cross-functionally with Sales SDR and Marketing teams.
• Strong project management and prioritization skills in a fast-paced high-growth environment.
• Excellent written and verbal communication skills; able to distill complexity for non-technical stakeholders.

Preferred Qualifications

• Marketo Certified Expert (MCE) or equivalent practical expertise.
• Experience with additional Marketing and Sales tools such as ZoomInfo or RingLead.
• Experience with SMS marketing.
• Familiarity with AI or predictive tools for scoring segmentation or content personalization.
• Background in database management data privacy compliance and email deliverability best practices.

Why Join Us

• Join a RevOps team thats grounded in insights strategy and innovation.
• Work in a high-growth SaaS environment where your contributions directly impact revenue and scale.
• Partner with driven collaborative colleagues across marketing sales and bizapps/IT.
• Play a key role in shaping how we operationalize AI across the marketing tech stack.
• Gain ownership over critical systems and the opportunity to drive meaningful change.

If youre passionate about building efficient scalable marketing systems and driving performance with data wed love to meet you.

BENEFITS

• Open and transparent culture
• Life insurance long and short-term disability coverage
• Paid maternity and paternity leave
• Fertility Benefits
• Generous vacation time plus three 4-day summer holiday weekends
• Excellent medical dental and vision benefits
• 401k Plan with competitive company matching
• Bi-annual swag drops with cool Podium gear and apparel
• A stellar HQ (Utah) gym with local professional coaches and classes offered
• Onsite HQ (Utah) child care center subsidized for employees
• Additional benefits for fully remote employees

Podium is an equal opportunity employer. Podium provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion gender national origin sexual orientation gender identity or expression age disability genetic information marital status or veteran status.sexual orientation gender identity or expression age disability genetic information marital status or veteran status.